Lets not push the blame to the footballing entities. End of the day, it is ppl like us who demand for the sport, and when theres demand, theres bound to be those who want to supply, albeit at a high price. Frankly, I wouldn't mind the price increase if we were getting the same amount of content those in the UK were. 10 EPL games running concurrently at separate channels for our viewing pleasure, HD enabled, player-by-player tracking. Now I'd pay good money for that. Rather, we get Shebby Singh and cut reception when it rains. Ffs.