Even though the future is Blue in most parts of the word, in appears as though government sponsored China is going red. Guess what that translate to Malaysian market? Another VCD scenario?

CBHD Leads Market Share over Blu-ray in China

That new HD format launched in China earlier this year has already overtaken the Blu-ray format. This can’t be sitting well with the Blu-ray crew considering the size of the Chinese market and the fact the CBHD only has one studio behind it.

CBHD seems to be doing much better against rival Blu-ray than its ill fated predecessor HD DVD. A recent report by a Japanese news station looking at CBHD format and its competition with Blu-ray confirms CBHD has a 3% market share lead on Blu-ray. The CBHD format launched in the first half of 2009, Blu-ray launched in China mid 2008.

http://www.engadgethd.com/2009/07/25/blu-r...ond-theater-of/

Just because Toshiba has given up on HD DVD and moved on, doesn't mean the format war is totally over for red. According to a report by a Japanese TV station, its successor, China Blue HD is actually leading Blu-ray in marketshare in that country. Of course, based on the article found by our friends at FormatWarCentral, all we have to go on is a machine translated description of a video in a language we don't speak describing the apparent initial success of the government backed format in a socialist republic. If you need more evidence than that to declare the format war officially restarted, you're probably a communist, but before we drag you in front of the Un-American activities committee check out the video for a peek at the slick new CBHD cases that The Onion will surely be shipping its videos in very soon.

+++++++++++++++++++++++++

http://business.timesonline.co.uk/tol/busi...icle6732410.ece

edited: not 3% but 3 to 1 player

China has unleashed a new “format war” for control of the high-definition DVD market in an audacious attempt to unseat the Blu-ray disc as the sole global standard.

The launch of the China Blue High-definition Disc (CBHD) for domestic use is viewed by analysts as a dramatic assertion of the country’s rising technological confidence and they believe that the format could mount a serious challenge to Blu-ray.

China’s gambit comes just 18 months after the Blu-ray Disc consortium — a 100-strong group of technology and media companies led by Sony — declared victory over the similarly sized HD-DVD Forum led by Toshiba. Warner Bros, whose support for Blu-ray was the deciding factor during the 2008 war, has said it will support the new format as the technology finds its feet.

The potential growth of the format in China has already become clear. In just a couple of months since it was launched, the cheaper all-Chinese CBHD players are thought to be outselling Blu-ray players at a rate of about three to one. The discs, priced at 50 yuan (£4.50), set consumers back about a quarter of the cost of a Blu-ray.

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Toshiba’s defeat last year followed a marketing showdown, allegations of giant payoffs and dirty tricks and an all-out charm offensive to win the support of the Hollywood studios. The sudden capitulation by HD-DVD cut short what might have been a long and expensive campaign in the VHS/Betamax mould.

But the sudden emergence of the CBHD this year has shattered the peace. Atul Goyal, technology analyst at CLSA, said: “You are looking at a technology that comes with the backing of the Chinese Government and has the power to win the support of the big studios if they sense it is a way to make money in China. Everyone thought the format war was dead, but it is clearly still alive.”

Toshiba confirmed that the CBHD format was based largely on technology developed for HD-DVDs and that it was “in a licensor-licensee relationship”.

China’s decision to back the new format — the Government owns the critical software — is understood to arise from a desire to protect its electronics industry from the royalty costs of using technology developed overseas. Chinese makers of ordinary DVD players have to pay about $22 per machine in royalty costs to a variety of patent holders; the dominance of Blu-ray would have condemned them to many more years of payments as that technology grew in market share.

The creation of a “home grown” format will fatten the margins of Chinese technology groups as Beijing pushes them to become internationally competitive.

From the perspective of Hollywood studios, meanwhile, the sale of movies on a cheap format may temporarily counteract the damage done by piracy.

CBHD was initially expected to flex its muscles as a format in China alone. Warner Bros has said that 100 titles will appear on the format by the end of this year and about 30 are already available.

But at least one other big Hollywood studio is understood to be considering support for CBHD, suggesting to some that it may creep out from China into neighbouring markets. CBHD players are available in Hong Kong and the cheaper format may prove attractive in other emerging markets in the region.

Although analysts believe that high- definition disc technology will only be a stopgap until the era of 100 per cent downloaded content, others believe that that time could be at least a decade away.

This post has been edited by g5sim: Jul 30 2009, 06:05 AM

interesting...

Leading 3% in one single country that's full of imitation products.

Disney, Fox, Paramount/DreamWorks, Sony Columbia TriStar, Lionsgate, Warner is now in full-gear to support this CBHD. BD will die soon!

betul, ka??

Bro, how you get ur elite status? By contributing smart remark like this? Be an example toward the kids la, we have younger generation here viewing the thread. Such an embarassment...

thats just a report. there is no confirmation on the 3% market share lead. we wait for CBHD association to respond. Anyhow, i doubt other studios will jump on CBHD immediately with the %3 lead. Well unless China's communist government is talking to the big western studios "behind close doors" will the largest population therefore translating to the word largest market, the Chinese gomen has great power over corporations that want a piece of china's marketing pie.



This post has been edited by g5sim: Jul 27 2009, 04:09 PM

This format will neva be available anywhere else except in China. So dont worry or bother about it.... Its just a something their goverment came up with for who knows why

we are kidding ourselve if we think BD is going to be mainstream selling at RM140 per movie. and with players with the price tag of over RM1000.

CBHD is selling at <>$7.25 - $10.15 in China = RM27-RM38. The price is basically cheaper than the Ori DVD that are selling at Speedy. Compare that to RM140 for BD per movie. Who do you think that malaysian public will go to. If i am Carrefor, Tesco, Giant, Jusco, CBHD will make way to the electronic department earlier than BD that is for sure.



CBHD is without DTS HD Master, everything else is the same



BD

ohh emmm gee, i think i am going to have some new toy to play with soon. my housemate just got transfered to China on a two year contract by Sime Darby

Poseidon CBHD - Dolby Digital TrueHD and Dolby Digital Plus



Poseidon BD - Dolby Digital TrueHD ONLY

err..are those legalize fakes or what?

Original copies

Sorry, what is the capacity of the CBHD again?

the format war will never end. best source or storage is hard disk or pen drive which can store any formats in the world, past present and future

double layer = 30GB.

HDDVD technology..

That is the Malaysian scenario and will hamper BD going mainstream here. But BD is not limited to Malaysia only, in the West the cost of BDs and BDPs are very affordable.

I suspect that CBHDs are doing so well in China due to it being cheaper. The govt there can tilt the playing field towards CBHD by offering subsidies to it or impose taxes on BDs, basically some protectionist mechanisms. Anyway, it'll still be interesting to see how it develops.

so.... the CBHD is choong kok version of BRD
can it be played on normal BDP's or need its own hardware
how's the PQ n AQcompared to BD
thanks

wow China format... got a feeling that tis format is popular there becoz of the pirates....

any demo can DL to compare against BD?

China CDHD vs Japan BD ?

Since it is running on HDDVD technology, this CBHD can't play on standard BD player, right?

there are HDDVD + BD combo players mah..

but CBHD + BD.. ? dunno la.. not familar with it..

Yaloh... having another format will cause problem for us, consumer.... Unless it is compatible with BD player else I don't think it will work out...

bro g5sim, do me a favour, do buy the CBHD player and disc b4 it gets phase out, and do a FR for us, thank you

bro..i sense the pressure oh ah ah ooh#@#$#$%%^&&^

When we going to have our own MBHD

I second that.

I don't know what's his problem with blu-rays, been starting this kind of threads since... Wait, it's been years already.

Malaysia Boleh High Def

terror la bro....very imaginative

ya, been years, but i still ok with him la, avbody has his stand on something, unlike one shemale i remember tat cameback with a doublenick, tat is plain idiotic

but dun say too early, later he buy the cbhd discs for RM30 bucks you eat your words ok..

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Added on July 28, 2009, 7:52 pmwill it be clearer than R2 DVDs?

This post has been edited by ar188: Jul 28 2009, 07:52 PM

kilat?

How much is the CBHD player anyway?

Yup, he's fine. Never give up, never surrender.

not cheap but cheaper than BD player - not that much cheaper though . but CBHD ROMs should be cheap

CBHD is 2x cheaper than BD. For the $ of one BD you can get two CBHD.

see got more hollywood studio support coming or not

player got tax. ROM cannot tax

This post has been edited by g5sim: Jul 30 2009, 02:14 AM

see which one come out with Transformers 2 i buy it first lol

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Added on July 30, 2009, 2:16 amsurrender long time already. Toshiba surrender already liao mah

This post has been edited by g5sim: Jul 30 2009, 02:16 AM

OP edited.

its not 3%. Its 3 to 1 in player sale

http://business.timesonline.co.uk/tol/busi...icle6732410.ece

In order for CBHD to be successful,
a) all studios have to support this format
b) players and movies have to be easily available

else no point in being cheap but only available in certain countries/region....

Yup, if not mistaken China tried to make a couple of formats before , such as SVCD, some HD format by Shinco etc (can't remember the name) to lead the market but end up only themselves using it so it died off quickly.... so if there is no supporter it will not last long, that's for sure...

LOL

http://arstechnica.com/business/news/2009/...in-in-china.ars

A Japanese TV station broke a major piece of news on the progress of China Blue High Definition (a China-grown competitor to Blu-ray) in the China market last week, but the English-language technology press, through a translation mistake, misreported the news. It turns out that CBHD penetration in China appears to have hit a staggering 30 percent, in only a few months on the market.


The story, from TV-tokyo.co.jp, features text and video, and on perusing a Google translated version of the text, and spotting the number "6" next to "DVD," "3" next to "CBHD" and "1" next to Blu-Ray, one site reported that CBHD had "a 3% market share lead on Blu-ray." A number of other publications picked up the story and reported similarly. One even went so far as to claim CBHD dominance in Japan. A more accurate translation obtained by Ars from professional Japanese translator Camellia Nieh shows that the true story is far more interesting. TV Tokyo visited Gome, a major retail chain in China, where CBHD discs and players were flying off the shelf, while Blu-Ray players and discs languished. They also visited a factory for one of the largest CBHD manufacturers. Sources in these companies tell TV Tokyo that, in the China market, CBHD already constitutes some 30 percent of all disc players sold, while Blu-Ray accounts for 10 percent, similar to its penetration in the USA. DVD is responsible for the remaining 60 percent. That China has achieved 30 percent CBHD penetration, the sources say, reflects the strength of the format, as well as the determination of a nationalistic Chinese government and industry seeking to avoid foreign licensing fees on DVD and BD technology and make a greater profit on domestic sales.
At the retail store, a pretty shop girl (some things don't need translation) tells TV Tokyo that while the players are more expensive than DVD players (almost $300), the discs are cheap, and she expects the format to spread rapidly because of a marked difference in quality between DVD and CBHD. Retail cost of CBHD discs worked out to about US$7.40, while Blu-Ray discs cost US$29.60—close to what they do in the USA.

At the CBHD factory, owned by Shanghai United Optical Disc corporation, a joint consortium between China Record Shanghai and Japanese Memory Tech, managers expressed excitement over CBHD. They said that while the components of a CBHD player are more expensive, the homegrown format, with some technology licensed from the defunct HD DVD players at a bargain, avoids about $21 in licensing fees on each player compared to DVD, and even more compared to BD, leaving a much higher profit. Meanwhile, the discs are almost as cheap to press as DVDs. They expect to be pressing over a hundred titles in CBHD within the year, and hundreds next year.

The ultimate spread of the new format will be controlled partly by its adoption by American movie studios. Of the six major studios, only Warner Brothers is currently shipping its library on CBHD, leaving WB titles and domestic Chinese films as the only legitimate CBHD content. Of course, content from other studios may well end up on the new format, since commercial piracy is widespread in China. If penetration rises as rapidly as it has so far, nearly the whole Chinese market may transition in a matter of a year or two, leaving hundreds of millions of players ready and eager for cheap, available American films. Given this, content providers may be interested in making at least some money off the CBHD distribution of their titles, and sign with CBHD defensively.

Indeed, if the CBHD scaleup is so rapid, and costs so low, why not take the new format beyond China's shores? The engineer interviewed at the CBHD factory believes there's a strong market for the player in other emerging countries, and that the new format could come to dominate HD sales in other parts of the world, and possibly even in western strongholds where Blu-Ray is currently the only physical HD format in town. If this happens, it would represent a major victory for China, which has, in the past, mostly licensed technology from other countries. Building on its success with Super Video CD (SVCD) in the domestic Chinese market, the Chinese manufacturing machine would have begun to flex its muscle with Chinese IP, abroad

hahhaha, neo remembered

g5sim, can summarise for me? malas nak baca le

at your service.

sumarries and opinions

CBHD managed to grab 30% of DVD's player market share 4 months after it was launched. Anticipation is high that other Hollywood studios will throw their support on the format in China. Why, they need to grab the short window to make profit on their titles before CBHD piracy starts. When that happen, Hollywood studios will not anything on their movies.

The chinese gomen wants CBHD to replace DVD the soonest. Reason - manufacturers pay $21 less for each CBHD players in loyalty fee as compared to each DVD players make. More savings as compared to BD player.

CBHD although is not going to threaten BD in US and west Europe, at the rate that is is going, it is very likely that it will sweep accross asia and Eastern Europe. Whose people most like will be unwiling to pay $20 for a BD movie. CBHD is $7.40.

Pretty shop girl selling CBHD is aware of the stark quality improvement from DVD to CBHD. No picture of the pretty shop girl is attached in the article.

TCL was a JV between Toshiba and a chinese firm. Toshiba now owns 100% of TCL China. TCL produces CBHD players together with few other Chinese electrical appliance manufacturers.

thanks

in short, this would be like VCD era once more?

VCD era but with equal in image and audio quality

people still will prefer to download even if it is cheap . *true story*
download speed is a small issue now since most ppl use VPN/torrentflux.


This post has been edited by Synco: Aug 5 2009, 05:04 PM

Not really, if its priced at DVD's range then i rather buy it.. Streamyx sucks lately... Only movies that i download is those TVB series which cost a bomb outside..

The same old thing will happen again, piracy, those third party CBHD maker will start to print pirated CBHD in no time.

CBHD is a better protected format than DVD. furthermore, its a chinese format. you dun scare chinese gomen roll you over with tanks?

Thats the best thing...its the pirates that made CBHD
So its a Pirates war
With all the technology the Big Manufacturers have...still China man wins

could be fake rumor

as those company already move to bluray, if move to another kind of media again, do you know how much they lost?
they have to transform all technology again

again, CBHD has how much world market share. If it grows rapidly fast, then maybe they will be sight of those companies support CBHD
another fact, how's the quality compare to bluray?

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Added on August 22, 2009, 11:13 amwell, the life now is f the price. Quality is main concern!
how's the quality actually?

This post has been edited by cRazYee: Aug 22 2009, 11:13 AM

I was being sarcastic la bro. Anyway, are you in some way related to RX330?

i was just standing from my view

think of overall the world, not view inside china

lol Nissan and Honda - diz wan, Mitsubishi. me think that Honda chick is double timing the Nissan and Mitsu fellas