for once, you have given a logical comment. I have to agree fully.

technology is evolving every minute. if you dont come out with something space name which can get the huge market shares, other companies will take advantages on you.

this is the technology competition. people are always asking for the latest model when buying the electronic goods.

So from the few comments here, can I take it as the NeoPDP technology is mere marketing fluff?

Higher contrast ratio, brighter, slimmer panel, saves energy.  The NeoPDP in the G10 is definitely a step up from the S10, no doubt.  My concern is whether all these 'improvements' are worth/significant enough to cough up the additional RM2,000.

Never in history, Full HD plasma is so affordable. Previously the price difference btwn fullHD plasma and HD plasma was more than RM10k. Now with S10, fullHD plasma is within reach, like a dream come true. Do you think these people will let this opportunity go away?. Unlike fullHD LCD which has always been within reach, pricewise - logically nothing special.

At last, the shy G10 makes a public appearence!

mm..  Even their rep himself acknowledge the lack of difference?  Then again, most sales reps are not AV enthusiasts.  What about you, sailou?  Whats yr opinion comparing the S10 with the G10?

I checked again the S series yesterday in HN Ikano... It's slightly better than last time, maybe due to ambience light. But it is still grey, blur due to dual-layer glass, damned high reflections, serious chromatic distortions, etc. Why not check the LG PG30 series with definitely blacker screen, no chromatic issues and less reflection ... see for yourself.  It's a better deal, only that some people are scared of Korean products, including myself.
The SA told me that the new generation Panasonic plasma panels are now sourced from LG. You heard of this?
I'm not comparing proton and BMW, I'm just wondering why Panasonic go cheap and low ... even lower than LG... you get more volume, but you lose some salutation of your products...  ahaks!

Yeah, I am now arriving to that conclusion, hence leaning towards the S10 

Sorry dude, I'm helping those in the budget. Have you checked in my other posts that I only approve Kuro Plasma TV. And I sold my car to buy the KRP-600M... enough said? I also said I didn't trust Korean products in my post. Read before you hentam.