That sounds more reasonable....but still very expensive...but has anyone actually sees it in Action? How is the image quality?

I think SONY's latest motionflow TV also around that price (9k to 10k)....saw the motionflow, seems like got good and bad...watched part of "Open Seasons" on Motionflow TV, seems like really improved smoothness and frame rates, then somewhere else some concert video or something, not sure what's the source but there seems to be extra smoothness in the frame rates, but however at the same time, introduced blurriness as well...don't really like it.