TS is too much into sales and marketing theories. You can strategize by finding out customers' needs and design products to reach your target market segments.

But you cannot design yourself to get the girls you want. Can you stay in that "designed self" for life? Are you gonna keep adjusting your marketing strategy (yourself) according to changing needs of the girl? If yes go ahead "use her craving to seduce her".

Love is not a business. You give and don't expect to get in return.