true, u do have a point there. but if YOU have bought a 9800GTX+ just a day before GTS250 was launched, u can go on and tell everyone that the fact that both gc are 100% the same. but after some time, deep inside you, u will probably feel guttered. that sense of slight discomfort will probably keep ticking u, that ur card has an older name.

yeah, u probably won't be affected. but some other ppl do. 

btw, they were almost going to rename 9800GT to GTS240. but all the business partners were very furious and strongly objected to it 

btw, besides crysis & crysis warhead.. which game can bring a gtx 285 on 24" (max reso) to its knees?