Price aside, I think Sony Ericsson just got back in the game with this one after so many disappointing moves. 12.1mp touch-based camera phone totally got me sold. I won't ask for my wife's permission to buy this because she probably won't let me with the price tag it's going to incur LOL. Mr. d*** Komiyama (SE new CEO) really put SE back in the map, and better yet, you know we've always envied SE's products in the Japanese market which are so different than the rest of the world's. Now we'll finally get a taste of it since the SE's Japanese counterparts will be developing this beast this time around so we can expect something special as a result.