Hi.
Would like to share this one too.

Title: Persuasion
Categories: Article - Research
Author: William L. Benoit Ph.D.
Language: English
Where you get that material: From a friend of mine.

There are seven theories listed in this article and my favorite one is the Cognitive Dissonance Theory.
Enjoy!

This post has been edited by Sozze: Aug 22 2010, 11:26 AM