That's why bookstores have a dilemma:

When we want to browse, we hope that the books are unwrapped.
When we want to buy, we look for a new, nicely wrapped one.

It's just plain hard to satisfy consumers

And of course when it comes to humans, you get all sorts of behaviour when they're reading books in a bookstore.

Bending the book too much.
Opening the pages too widely.
Licking their fingers to flip pages.
I don't know why or how, but pages could actually go missing as well.

And not to mention when you have books unwrapped, some would just go hog a seat for the whole day!
I mean come on, be reasonable.
The bookstores hate you for doing that you know?
That's why they turn on the air-con so darn cold, hoping you would move your frozen butt elsewhere.

I guess reading books alone doesn't make you conscionable.
Or perhaps they're just too numb from the cold...