I believe we all have been in a situation whereby you spent a 'premium' for an item but it wasn't meeting your expectation in term of quality, durability or service to commensurate with the price you paid for. Premium needs not be a luxury or expensive stuff; it simply refers to you spending a higher than a standard price for an item.
I have been in a few situations. However, what really matter to me is how the situations were being managed, and I am equally impressed.
My two-year old Beoplay H3 Gen 2 with an almost snapped cable:

I contacted the service centre, paid them a visit and handed over the item to them. I was informed to return to service centre after a week. A week later, they just passed me a brand new Beoplay H3 ANC Gen 3:



In a simple context, i procured this two years ago:

They gave me this at no additional cost:

My Beoplay EQ ANC earphones that I bought from overseas has bluetooth connection issue after a year of owning it. Again, contacted the service centre, passed the whole set to them and I was expecting them to just repair it. To my astonishment, they passed me a brand new one:


The last one, being the most recent, a yellowing Spigen phone casing after slightly a year of owning it:

They passed me a brand new one: