I got the deka fan with reverse function.
The function is more of keeping the air cond room air circulating instead of it being stagnant,
You wont feel breeze when it is in reverse,

If want local brand with a reverse function , I saw khind has a model somewhere on the net. An alternative.

Air cond only in a room, the room air feels cold and stagnant cause very little circulation like in an ice box. In the morning I feel tired 
So switch on ceiling fan together, room has more circulation with cool air. It feels nice, morning do not get tired. 
But after awhile start to worry get rheumatism,,, 
sooo put reverse spin on the ceiling fan. I feel less "wind" but the air is circulated thus do not feel tired in the morning and less worry on rheumatism, 
But after awhile throat starts to feel dry in the morning as air cond room is very dry, soo put in air moisturizer.
Now feel cool, do not feel tired in the morning, no worry on rheumatism and air in room not dry anymore. 

I darn sensitive and picky one 

No experience on khind so no comment.