Kopitiam concept is actually what I called a 'Rasa Sayang Cafe' where normal local fare are sold at slightly upscale prices to offset the higher renovation cost. It is a good concept with a lower price for coffee and tea compared to Starbucks and Coffee Bean. There are already many successful 'Kopitiams' notably Old Town, the rest like Kluang Station, Pak Hailam and many others who do not want franchise.

For this concept, location is very important. I also see many Uncle something in Bdr.Mahkota Cheras which failed and also one in Cameron Highlands that also failed. The one in CH is funny, CH the majority being chinese, the shop hung big white lanterns on the front resulting it looking like a chinese funeral parlour. This is what I call not doing research. There are some places that are still very very conservative and they definately won't pay RM3 to RM4 for a coffee and pay RM7 to RM8 for a nasi lemak no matter what condiments you have. To this people, renovations and ambience means nothing.

Research the area's spending capabilities before venturing. One popular criteria is area. Old areas like most PJ's old area have better spending capabilities because the house they are living would have been fully paid meaning more money to spend.