Aug 2 2008, 11:55 PM
QUOTE(ah_suknat @ Aug 2 2008, 04:47 AM)
those type of cafes only attract young hippie type of customers, you hardly find ppl going there for the sake of "find something to eat", you are more likely selling your reputation aka goodwill, and most likely only your speciality menu is the only stuff that are sell-able which usually charge at a higher price than usual.
so far these type of f&b business had already dominated by those who started early, it's very hard to find 2 competitors selling the same product both doing very good, for example cold coffee by starbucks, hot coffee by old town, donut by dunkin donut, ice cream by baskin robbins etc, so you need to find something to be branded as your "speciality" that no one had it before.
most of the customers if you try to observe are chinese youngsters, may be you can try to travel to taiwan or china to find some ideas of whats popular there.
Yes I totally agree. Those successful coffee house nowadays has already built their own reputation & customer goodwil. They've already sell its name to the public. Therefore, not only you have to think out of the box for new ideas, you gotta tear it up & look for new ways to attract new business market.so far these type of f&b business had already dominated by those who started early, it's very hard to find 2 competitors selling the same product both doing very good, for example cold coffee by starbucks, hot coffee by old town, donut by dunkin donut, ice cream by baskin robbins etc, so you need to find something to be branded as your "speciality" that no one had it before.
most of the customers if you try to observe are chinese youngsters, may be you can try to travel to taiwan or china to find some ideas of whats popular there.
I've also thought about opening a cafe' or coffee house someday. But come and think of it, the startup cost is really high. Only for the renovation itself, already sink out a ton of capital. Not forgetting other equipments you need like refridgerator, coffee maker, oven, toaster etc. Also nowadays, these equipments comes with value added technology and all I can say is it ain't cheap.
I'm kinda into the old skool kopitiam whereby I'll just sell drinks and rent out stalls to hawkers. But as mention, location of the shop lot is the biggest issue. Its the backbone that determines the success of your business.
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