QUOTE(aeiou228 @ Jul 24 2008, 11:22 AM)
If you are looking from Maxis angle, "you must have at least RM33" and "RM33 is chargeable", the former sounds better rather then "charge".
I would say this is the most appropriate phrase maxis must use to lessen the element of charging. If can confuse 50% of the public, then this is a very successful ad champaign.
This is not the matter of sound pleasant or not.It's more about hiding facts, releasing things only in small fine prints to avoid getting noticed.
What if some customer doesn't know and thought that if he has over RM33 and goes subscribing for it only to find out his balance getting zerorised?Will he get a refund or will Maxis reverse the thing back for him?
Considered gone already..effortless money.
It's good that they tell before hand that the charges to maintain your prepaid account for a year is RM33.
Telling people in their tv ad that you need to have at least RM33 in your account to activate the service doesn't make things clear enough, sound more like a catch.