People love new innovations. iPhone is the first phone with that look, feel & functions. Furthermore, it is limited to some area in the world to legally own it. It's something cool to own a phone like that.

For example, my Sis bored with NOK*A because it has tooo many models. and its is too common for a user to use a NOK*A. So far, there's only 1 iPhone =)

My 2 kupang =P