Did anybody mention Standard Chartered Visa Infinite Card just now?
StanChart eyes 10,000 users for new cardKUALA LUMPUR: Standard Chartered Bank Malaysia Bhd targets to sign up about 10,000 subscribers over the next year for its exclusive premium credit card - the Standard Chartered Visa Infinite Card.
Country head for consumer banking Ho Toon Bah said the bank estimated that 120,000 people in Malaysia - about 2.5% of the total population eligible for credit cards - were qualified for Visa Infinite.
“We expect to have about 25,000 subscribers for our new card within three years,” he told reporters after the launch of the credit card yesterday.
Designed for Malaysia’s growing high net-worth market, Visa Infinite surpasses the platinum card and is available to those with an income of at least RM150,000 per annum.
The new credit card rewards cardmembers with extraordinary travel, wellness and service experiences. Members also enjoy a one-year priority banking membership with a dedicated customer relationship manager and access to preferential financial products offered by Standard Chartered.
Ho noted that the Asia region had been enjoying dramatic economic growth over the last decade and had spread from traditional “Asian Tiger” economies like Hong Kong, China and Taiwan to emerging markets such as Malaysia.
“Not surprisingly, the population of high net-worth individuals in these economies has also increased. There are now more than 2.4 million high net-worth individuals residing in Asia and they account for a quarter of the world’s US$37.2 trillion financial assets,” he said, adding that the region’s wealth was expected to reach US$10.6 trillion by 2010.
Ho also expressed continued confidence in the Malaysian economy despite fears of inflation affecting domestic consumption and corporate earnings expectations.
“We are still very positive on the Malaysian market and believe the timing was right to launch this product.”
According to Ho, Standard Chartered had been serving Malaysia’s affluent and wealthy individuals since 1997 with the introduction of its Standard Chartered Platinum credit cards.
“The bank’s platinum cardmember base reflects the success of this product forming almost 20% of its 450,000 total credit card customers,” Ho added.
URL:
http://biz.thestar.com.my/news/story.asp?f...21&sec=business