Beautiful football, short fast paced passing, just an eye-catching performance from that particular team..
EVERYBODY loves to watch these kind of football, as a liverpool fan, i always switch on my tv, just to see Arsenal`s football...Nevertheless, Manutd are playing beautiful football too !

but i dont agree that, "I mean becomes an entertaining side but failed to win any titles"....
The year when Barca won the Champions League against Arsenal, they play beautifully, ends up with silverware...
Sometimes sad case happens like Arsenal, plays PREETY WELL, but lost some form, end up with no silverware...