They have to do that to cater for the rise in take up rates for the current PC FAIR.

I was at the PC Fair and saw the huge competition between Maxis and Celcom 3G teams with their camps just side by side to each other.When one team shouted themselves as being the best, the other will follow to counter them.

The other smaller competitors like DiGi and U Mobile(only promoting their mobile lines) were just smiling at their childish attempts.