MixFM, one of the premier radio stations, is currently organising a "Break for Break" contest. It has invited all listeners to break something that is valuable and dear to them in order to be eligible to win a holiday. 

As an avid listener of MixFM, I have now stopped listening to the station altogether. Every day, the DJs remind listeners to register themselves for the contest via its website and then encourage them to break something they love, such as their expensive TV sets or music console or even their mother's vase. 

For a station that has attempted to be caring and friendly (seen especially in its community-related advertisements), this contest runs against the most common values any parent teaches their child. 

I am appalled at the lack of humanity displayed by this radio station. In attempting to be outrageous and invite more listeners and participation, I feel it has crossed the line.

The contest encourages such extreme destructive behaviour, all in the materialistic pursuit of a paid holiday. One has to destroy something dear and precious and the more precious it is, the better the holiday that is promised.

Has anyone in the station stopped to think of what values they are promoting here? Has anyone stopped to think how in these times when some families find it difficult to even buy food for their families due to the rising costs of goods, how would people feel to see such blatant destruction of perfectly fine items of use? 

If the objective of the contest is to deprive someone of something precious and valuable, wouldn't that objective be just as well met by giving that item away to someone else who needs it, such as a children's home or a home for the elderly? 

This way, the person who has to give it up still suffers its loss and even gains a holiday. And better yet, another person who needs such an item gets to enjoy it.

KASTURI A,
Kuala Lumpur. 

I miss radio 4

pietro and serena the syiok sendiri talk show.