They did enter once, with a game console named Pippin. Google that up and see where they went with that. Less than 100,000 units sold before they bowed out.

Actually, wasn't that Sony's entry into the game console market too?

Only Sony went ahead to the PlayStation...

Apple (then under Sculley) still awaited the return of Steve Jobs...

OT: Sony's entry was for the SNES CD-ROM addon, in which Nintendo, being the paranoidal all-consuming scrooge that they are, decides to back away from the deal and went with Phillips and their CD-i technology. Sony went all out after that, exacting revenge on Nintendo's act of betrayal by expanding on their SNES CD-ROM project into a full-blown console, leveraging their own expertise in audio, and went the unconevtional way with adding a true 3D-processor (unlike Saturn, which are mainly 2D processors working in tandem to assimilate 3D, which in turn made 3D games on their platform suffer) and named their firstborn....... The PlayStation with the now already iconic "P" and "S" drawn in 3 dimensional plane. Nintendo were heavily trounced by Sony, even though the hype for their own console , the Nintendo 64, was significantly bigger. Developers then migrated en masse to the Playstation platform due to Sony's open-arm policy, liberatingly fresh new outlook on gaming (3D) and of course, larger storage memory (CD vs cartridges).

Where were Apple/Pippin and the rest at this pivotal point in gaming history? Could not stand a chance against the assault from the three heavyweights (Sony, Sega and Nintendo), crashed and burned with the rest of the victims (Panasonic 3DO, Neo Geo to a certain extent and Atari Jaguar, even though these three were sporting console specs better than the Playstation itself). /end OT.

Sorry for the long-winded nostalgic throwback in time, i read The Ultimate History of Video Games: From Pong to Pokemon--The Story Behind the Craze That Touched Our Lives and Changed the World by Steven .L. Kent when im bored. In the world of video games, just like politics, dirty mishandlings and power-jostling are commonplace as well.

nyum nyum nyum, second beta of SDK is now available! hehehe...

ANYONE CAN TEACH ME HOW TO USE IT ?

First of all don't cap your sentences, it's rude. SDK is not release yet, you will have to wait till around June for the updates.

SDK is Software Development Kit and it is used to create a program for use on the iPhone (but not yet usable on iPhone itself, as the distribution channel will only be made available this june). it's not an application on iPhone.
haha...u need a Mac to start with. then do your program using XCode. hehehe...btw the SDK is on beta 2 with interface builder if u'd like to start program today.

nyum nyum, SDK Beta 3 is now available.

iphone will b a gamers paradise of sum sort soon?

I see the possibility. Gaming industry is highly profitable.
Even Microsoft Zune will have its gaming platform soon. A multiplayer one.

anyone interested in an iphone. plz visit our blog for more,
http://colourfullining.blogspot.com/
thanx =)

Anyone heard of any way to develop it on any machine other than a Mac?