if a website like play-asia cannot be trusted then e-commerce on internet will have serious problems.

Look at the website and it's products and setup. How can someone build-up something like that as a fraud?

The sheer amount of work to get to the point play-asia website is right now take months and months.

So stop worrying and start enjoying buying from play-asia or other similar websites. Asians (especially Malaysians) really need to stop reading too much craps in the newspaper about fraud and online cases.

Take the bold step and be a "smart consumer".