A new beginning could be on the horizon for Proton, as during a presentation at the ongoing Proton Tech Showcase, Proton Vehicle Programme Executive Mr. Desmond John Pinto revealed that Geely could rebadge Proton AMA-based models during a Q&A session.

According to Mr. Pinto, the reason why Geely could be looking to engage Proton is because within Geely’s own portfolio, the company does not offer models smaller than the S70 / X50 that would be suitable for export markets. The company’s smallest model, the Geely Blue Balloon, is essentially a Wuling Mini EV rival, itself too small for most export markets.

So, for some markets, Geely could be rebadging Proton’s AMA-based models to be sold there, which could mark the first time a Proton model gets rebadged as a Geely. Bear in mind, since Geely came on-board in 2017, Proton only rebadged Geely-based models; not the other way around.

The foundation for all of these is Proton’s Advanced Modular Architecture (AMA) – a revised and reengineered version of the Proton Saga’s platform.

As the “Modular” part of its name implies, the wheelbase can be stretched by up to 290 mm (current Saga has a wheelbase of 2,465 mm since the 2008 Saga BLM), which would indicate that the AMA platform can offer a wheelbase of up to 2,755 mm.

For context, a 2,755 mm-long wheelbase would put the AMA platform on par (at least in terms of wheelbase) with the soon-to-be-launched C-segment Proton eMas 7 PHEV.

Proton also hinted at three other AMA-based models: AMA02, AMA05, and AMA06. At the point of writing, we have no idea what these model codes signify, but given that SUVs are the in-thing currently, at least one of those model codes could indicate an SUV of some sorts.

The AMA platform will also be Proton’s entry for potentially more export markets. Both left-hand drive (LHD) and right-hand drive models will be developed concurrently, hinting at the massive potential that Proton has with the AMA platform.

Furthermore, now that the CamPro powertrains are finally a thing of the past, the new i-GT powertrains from Horse Powertrain will bring Proton up to Euro 6 standards – crucial for markets where emissions are strict. Hybrid powertrains are also in the pipeline, which could be the secret sauce that Proton needs to achieve 330,000-unit sales by 2030.

https://carplus.my/2025/12/05/reverse-rebad...certain-markets

the proton persona should have been the better platform for AMA

that' is actually how geely make money from both side
we sell geely car here, they in turn change our proton cars to LHD to be sold in LHD market

So our Proton is atas?

Proton better change name to Geeton (Geely+Proton)better la
The number 1 car brand no more producing national car

Emat 7 PHEV

Why would geely rebadge a garbage ?

Geely’s most mainstream “small” car is the S70 equivalent in China. Cuz it’s already dirt cheap there.

They probably need smaller cars perhaps like the new Saga or later other cars built on the same platform for other developing countries markets.

Anyway this new AMA platform and new Saga is developed in Proton R&D center in China, albeit they claim is fully by Malaysians, I’m sure it’s because it would be easy to get Geely’s guidance and supervision there so whatever end product probably has Geely’s approval already and they would feel comfortable using it themselves.

Can rebadge

But got ppl buy??

For Africa?
Sure or not?

The current facelift looking X50 woso where got sell in chyna iinm. They have different design already there.

New saga is new platform? Better safety?

our proton is already sold there in their RHD market....all along

geely just wanna penetrate the LHD side of the market

This post has been edited by MR_alien: Dec 5 2025, 08:48 PM

want to fight DNGA

to sell modular platform right ? not the end product itself

Neh. They would already do so if they wanted.

Face it. They just want proton earlier for lotus and a stage to sell their car in malaysia.

Geely beli saje proton. Apa susah.

Wasted a better platform, instead of this Savvy platform

Believe it when I see it. None of the other Chinese companies bother to compete in the developing country small car market either even though they make EV kei car for China.