The guy who went to Japan to meet Tom Cruise.

Topic speaking, it's his duit makan. Sg Tourism hired him. He did his job. End of story.
The real question should be, when is MY tourism going to hire content creators just like him or maybe Aina Mariah, maybe Jason or even Jinnyboy to promote Malaysia. Skip all the influencers.
Work with people to promote, not wait for exposure by others on social media and come up with crappy recycling of Visit Malaysia logos.