1. Battery performance is going to degrade over time and has substantial wear and tear effect. If the business wants to maintain the service quality then it will have to guarantee a certain level of performance, lets say 90%. Sure the business can claim 90% is way too high and 70% is the target, but does the customer want to pay the same amount for 70% of the performance?
Then how about the amount paid must be in proportional to the quality level? So 90% performance will pay 90% of the amount, while 70% will pay 70% of the amount? So that it encourages the business to maintain a high level of battery quality in order to earn more. But the battery cannot be repaired in conventional sense to improve the performance level. Its performance is on a one-way downward spiral, and it is costly to throw away a less than optimum battery and totally replace it with a new one. Therefore business will want the customers to pay for the same amount even when the performance level has dropped. But customers are no fools also. Who are they trying to cheat?
2. There will be many disputes regarding when a battery can be replaced free of charge, or the customers will be forced to bear the full cost of totally replace a battery. When the customers pay for the subscription, it is usually with the expectation that anything happens to the battery they should get a free one without additional charge. Then if the car get into accident, or get stuck in flood etc causing damage to the battery and needs to be replaced, will the company willing to do that for free? Also, incidents like this are driven by customer behaviors and how often the battery needs to be replaced might be unpredictable, and varies from customer to customer. It is difficult to predict if the subscription cost is enough to keep the subscription model afloat without any data. If the outcome is not favorable, then the company will be stuck with either raising price and causing serious backlash from the customers, or forced to run a losing money business.
So, it is better just sell the battery like everyone else. Leasing, more often than not, end up with lots of hidden costs and problems later. The customers will suffer and lose confidences in the company, then the company will suffer when customers abandoning them.
Today, 11:46 AM
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