Here’s a summary of the video “I Investigated the Most Expensive Phone Brand”:
✅ What the video is about
The video explores Vertu — a luxury smartphone brand — and asks if its super-expensive phones are worth their steep price tag.
The presenter (Mrwhosetheboss) buys some of Vertu’s flagship devices — including a phone called Agent Q — and goes through the unboxing and hands-on testing of their design, performance, and “luxury” features.
📦 First impressions — luxury packaging & craftsmanship
The devices come in extremely fancy, high-end packaging — arguably more luxe than typical consumer smartphones.
The hardware itself feels heavy and substantial, made with stainless steel components, and has an aesthetic that aims to scream exclusivity — more like a “Bond villain” gadget than a standard smartphone.
Some design touches are impressive: e.g. a tool-less dual-SIM tray that pops out with a button press.
⚠️ But — major problems when you actually use it
Despite the premium build, performance and usability feel inconsistent. The software seems unfinished or patchy; things like speakers and general phone experience fall far short of what you'd expect at that price.
Other parts feel like style over substance — for example, some of the “luxury” watch faces and animations look flashy, but under closer inspection they don’t hold up: displays are low resolution, UI feels rough and often cheap.
The video suggests that much of what is marketed as “luxury brand cachet” might be more smoke and mirrors: behind the haute-cuisine packaging there’s a mismatch between cost and actual value.
🎯 The “Concierge service” — appeal or gimmick?
One of Vertu’s headline features is a 24/7 concierge service, supposedly accessible directly via the phone. In the video, when the presenter tries to use that service (e.g. to book a London hotel), it initially appears to work — albeit with a few oddities.
However, the presenter becomes suspicious: the “concierge” seems to operate via AI and may route to staff overseas (in China), despite the heritage of Vertu as a British brand.
While the service did “deliver” (he got a hotel booking and even an upgrade), the process felt uncomfortably informal and sketchy — more like a marketplace transaction than a premium concierge experience.
🧊 Verdict — Luxury looks, but does it deliver?
The video concludes that Vertu’s phones are a “fascinating mix” of real craftsmanship and serious downsides. On looks, packaging, and feel — they might impress. On actual smartphone experience (hardware performance, software polish, value for money), they often fall short.
If you’re buying something more for status, exclusivity, or as a luxury gadget — maybe it makes sense. But if you're after a well-rounded smartphone experience that justifies the price, you’re probably better off with a flagship from a mainstream brand.
just fucking buy a Pixel latest model if you are on android, else get the latest Iphone
why waste money on this Vertu ?
Likewise just get a Potong or Myvi, why waste money on Felali or Lambo. It's called market segmentation. Their target specific audience, aka high purchasing power with specific requirements. Not run-of-the-mill phone.
This company originally was European. Back then it was sold as a lifestyle product. Much like anyone that can afford a Lambo. There was no competition at all the hyper phone market. It also came with concierge service that is accessible world wide. This was the 90s. Internet did not offer anything that closely resembles 2025.
Today it is different. You can have any phone customized to your liking. You can subscribe to any service that the package concierge service gives you.
This company is not really a scam. Its target customers are not everyone.
Even today it still has a place much like smart phone assistant as an all in one solution. Some people still does not want to talk to robots.