cimb club does offer special rate for hire purchase and housing loan. Need to check it out with the RM.

That's sound like CIMB as they accept customer with just 75k CL of their credit card holders to become their CIMB Preferred member.

Without any investment or deposit commitment with them you will also qualified if you're holding a CC with CL more than 75k.

I was called by the RM from Plaza Damansara branch regarding this , and i accepted her offer since i need not commit any deposit or investment to CIMB. I received the " CIMB CLUB " card and subsequently they sent me another " CIMB Preferred " to replace the old one.

There is no hidden charges for this PB as i have double confirm with my RM. i think the 75k above eligibility will be changed AFAIK no finance institution grants a customer PB status without commit any investment or deposit with them. No harm give a try right ? It doesn't cost you anything. You can try to contact their Preferred Centre and get more info about it
Some benefit are like Cimb Preferred Centres and Priority Lane for immediate banking in all their branches ,Negotiable rate on HP , Housing Loan and also OD, CIMB Preferred account which you can withdraw up to 10k cash in any ATM , unlimited in their preferred banking centre, Preferred parking etc..

I assume you do not bank with them except their credit card product. But in approaching customer , i think HSBC is the most aggressive one as i always receive their call to offer me the PB , but i dont think at this time i would need it.