Astro terus ditekan trend pengguna tamatkan langganan


KUALA LUMPUR: Astro Malaysia Holdings Bhd terus berada di bawah tekanan akibat trend pemotongan langganan yang semakin meningkat dan persaingan yang semakin sengit daripada platform over-the-top (OTT), menurut Hong Leong Investment Bank Bhd (HLIB).

Sebagai tindak balas, kumpulan itu telah melancarkan 'Astro One', menawarkan pakej yang dipermudahkan dan lebih murah — satu langkah yang menurut HLIB bertujuan untuk meningkatkan kemampuan pelanggan dan memperkukuh persepsi nilai dalam kalangan pelanggan.


""Walaupun inisiatif ini mungkin dapat membantu dalam memperoleh pelanggan baharu, ia juga menyebabkan penurunan dalam purata hasil setiap pengguna (ARPU), yang jatuh kepada RM96.30, turun sebanyak RM1.70 berbanding suku sebelumnya dan RM3.50 berbanding tahun lalu.


"Kami perhatikan bahawa hasil langganan secara sejarahnya menyumbang antara 62 hingga 77 peratus daripada jumlah hasil kumpulan.


"Oleh itu, perubahan strategi harga ini, walaupun munasabah dari segi taktikal, telah mewujudkan tekanan jangka pendek terhadap hasil dan keuntungan," katanya dalam satu nota.


HLIB turut menyatakan bahawa Astro baru-baru ini melancarkan KULT, sebuah usaha pemasaran digital berteraskan budaya yang direka untuk menjana pendapatan daripada ekosistem kandungan premium, data pihak pertama dan rangkaian pencipta miliknya.

Inisiatif ini bertujuan membantu jenama-jenama berinteraksi dengan pengguna 'seiring dengan perkembangan budaya' serta memperluas peranan Astro sebagai platform pengiklanan bersepadu, sekali gus membuka sumber pendapatan tambahan.

Namun begitu, walaupun Astro memiliki francais kandungan tempatan yang kukuh, pemulihan perbelanjaan pengiklanan (adex) masih lemah, dengan syarikat multinasional (MNC) menangguh atau menyusun semula bajet mereka disebabkan keadaan makroekonomi yang suram.


"Justeru, halangan terhadap hasil masih berterusan, dan kami masih melihat kekurangan pemangkin jangka pendek dalam landskap media yang sedang berkembang secara struktur," tambahnya.

Disebabkan kekurangan ketara ini, HLIB telah menurunkan unjuran kewangan untuk tahun kewangan 2026, 2027 dan 2028 masing-masing sebanyak 78 peratus, 60 peratus dan 42 peratus.

Firma itu mengekalkan saranan 'jual' terhadap saham Astro, sambil menambah bahawa keterlihatan pendapatan kumpulan itu kekal kabur berikutan penurunan langganan yang berterusan akibat trend pemotongan langganan dan kelembapan dalam adex.

Link: https://www.bharian.com.my/bisnes/korporat/...atkan-langganan

Padan muka. Boikot Astro 10 years d no regrets

Kolos la Astro

pay to remove ads?

this one pay to watch ads

The only reason ayam not yet leave is due to its epl and ucl live matches

previously suka-suka naik harga and we have no say. now we don't want to say anything terus cabut.

*cough cough* TV box.

Time to transition to Sooka. Maxis postpaid subscriber getting even cheaper subscription rate!

i use sooka.

well technically still under astro, but at least no need to subscribe mahal gila2

RM1 saya langgan

I cut it off the day I sub to a Netflix
Been more than 15 years no sub astro

they need to sack expensive staff first

"Local Radio DJ Says He Makes 6 Figures a Month After Working There for 21 Years."

All fuck astro, but still watch astro channels using android box.

I moved from TV to ASTRO to avoid ads;
when astro starts increasing the ads, I moved to netflix,
If netflix starts adding ads, I will move back to piracy,

Fuck greed. Piracy is the way.

Astro and Maxis under the same boss. Sooka also

Waste of money, nothing to watch on most xtro channels. Also customer service is so bad, no regret unsubscribed.

got unifi tv and many others including netflix

now Netflix suke2 naik harga you also no say

Yes that's why you will get cheaper price compared to non-maxis / non-hotlink subscriber. which normally priced at RM4x.xx. You will get RM25 if you are hotlink / maxis subscriber.

10 years?
Do u know 30 years ago it costs rm 1500 to install astro ?
Imagine 1500 value those days how our parents suffer to provide

am proud to terminate assteruk back in 2019 lololololol

c band better

Time to pivot la

Oh yes, exorbitant to have that dish & DVR installed, some more need to pay subscription fee of 80+ per month if my memory serves me right.

Last time I forgot sell my stock...
Now become toilet paper for me to wipe ass..

But /k selalu cakap good old days wor, last time no jam wor, in 90's can see Dr for RM20 and buy house for RM100,000 wor

Cakap senang
I can tel u /k wont survive 1 day in good old days

i've just terminated my astro+broadband few days back. though their 500mbps+astro offering is appealing, 100mbps is more than enough for me. switched to maxis+sooka, happy days

close shop and die, nobody care anymore

Slowly becoming nokia

Slowly becoming nokia

only hang on because EPL and old ppl convenience

the box n ecosystem buggy in 2025 standards, keep popup notification "stay on live channel or all kind of stupid shit ", rly kenot tahan

The irony... and when gomen allowed Astro to sue the shit out of illegal android box sellers and occasionally the kantoi-ed purchaser, we butthurt kpkb giving excuse about consumerism and rights of freewill.

on astro channel either kid singing and dancing, teenage singing and dancing, old people singing and dancing or any other stupid reality show.

We know this

But doesn't stop people who have no grasp of reality (and history) from reminiscing about the "good old days" via rose tinted lenses and complaining about "sohems" these days and raging on why Japan "no learn from history"

I envy ktards unker so much free time watch tv, i busy all day with work and after work help out wife do household chores

I am using very old package, getting EPL/UCL/Badminton+Disney+Hotstar+HBO MAX and all of the Chinese Channels + News + Movies for less than RM120/m
I think OK lar, that disney + Max already RM63++ per month

lel dulu hujan tak boleh tgk

epl just stream watch website, banyak ads, tgk MU kalah je pun

same... but badminton i dont think i get coz that one premium sports channel. (only get the basic one)

now will switch to online if no signal.

Astro could not pivot fast enough, when netflix came swinging with OTT, they just stood and watch. Their digitalization efforts definitely wasted - too many still stuck on the imagination that their tvbox is still valuable.

Sooka, if just want to watch chinese drama how much?

I think because Indian subscribers and EPL fans, Astro still surviving....

Their customer service really sucks. My mum have been subscribing for over 20 years. Recently I wanted to give them more business by signing up astro fibre so that I can have one service provider. I terminated my celcom fibre and applied for Astro fibre. Initially everything went fine until their validation process and they discovered my mum existing account. So the validation team decided to cancel my application straight away. I decided to check with unifi TV and found out not only is it cheaper you get more free channels like HBO etc which you had to pay extra but free with unifi.

Correct on your posting!

no innovation and boring shit. padan muka.

If 1 month below 50 probably can retain some customer

Never sub before, since the old time when ppl said raining signal loss, lagipun in sarawak ppl just pasang the satellite disc and watch. Now even satellite disc also no need already just online everything.

But in future who know they might increase pricing. We'll just wait and see.

add on, astro beauty pageants?

they keep on creating program for all ages. its about singing, dancing or whatever "talent" they invent.
and the ads, so cringy.