SAIC Motor Malaysia, the national sales company for MG vehicles, has announced the appointment of Hoffen Yih Ben Teh as its new Chief Operating Officer (COO), effective today.

Teh has over 20 years of experience in the automotive industry and most recently served as Senior Vice-President of Sales, Marketing, and Product Planning at Mitsubishi Motors Malaysia.

The University College London (UCL) Mechanical Engineering graduate also sits on the executive committee of MyZEVA (Malaysia Zero Emission Vehicle Association).

At Mitsubishi, Teh laid the foundation for Malaysia’s battery EV (BEV) market. In the early 2010s, it was not possible to register a BEV in Malaysia because JPJ’s vehicle registration system could not leave a vehicle’s engine capacity and engine number blank.

Teh worked with JPJ to resolve the matter. He also reached out to first responders such as the fire and rescue department, insurance providers, and charging infrastructure operators before introducing the Mitsubishi i-MiEV in 2013 – the first BEV in Malaysia.

At SAIC Motor Malaysia, Teh will oversee Sales, Product, and Marketing operations, leading initiatives to expand MG’s dealer network, broaden its product portfolio, and accelerate the company’s green energy vehicle roadmap. His focus will also include enhancing customer touchpoints, introducing innovative retail experiences, and driving sustainable, future-ready mobility solutions to boost MG’s market competitiveness.

“I am confident that Hoffen’s leadership and extensive industry experience will bring fresh energy and direction to SAIC Motor Malaysia. His expertise in strategic development and organisational structuring will be instrumental as we take bold steps forward,” said Emory QiFeng, Managing Director of SAIC Motor Malaysia.

“With MG’s growing momentum in the market, we are optimistic about starting local production soon — a milestone that will mark the beginning of our second phase in Malaysia. This will enable us to serve customers better and further strengthen MG’s position as the leading continental upmarket brand in the country.”

“I am honoured to join SAIC Motor Malaysia, a company whose vision strongly resonates with mine,” said Hoffen Teh, Chief Operating Officer of SAIC Motor Malaysia. “My priority is to strengthen the organisation’s foundations and unlock its full potential, while creating a solid platform for MG to grow. I look forward to collaborating with the team to drive new opportunities, support the transition to local production, and help shape the future of mobility in Malaysia.”


https://www.wapcar.my/news/bev-pioneer-to-s...nch-soon-746496

Fuiyoo congrats boss

Concur this, why MG can sell well at Thailand but not here. The management clearly need to do something to improve the sales