Cars sell because of 2 big reasons

1. Name (Reliable brand or known brand locally)
2. Price (Look at the current lowest price comparison)

Kalau one not so good also hard to sell. You have to really built the brand like BYD and Chery... from nothing in Malaysia to something. Chery even got a -neq perception due to last time they tried with Eastar and Tiggo 3 under another mgt. Or like KIA Malaysia... from something to almost nothing. Remember the times when we have Picanto, Spectra, Rio, Carnival... and everyone was looking at the Sportage... now showroom.. krik krik... price themselves out of the game.

Good luck!

This post has been edited by Capt. Marble: Sep 13 2025, 11:39 AM