NETA Thailand is clearing its stock and dumping the price of the NETA V-II EV to 299,000 baht per car. Concerns are growing that the brand may not be able to survive, with dealers closing showrooms and employees resigning.
On June 4, representatives of the NETA electric vehicle brand in Thailand have announced a price dump for the NETA V-II EV on dealer pages, selling it for 299,000 baht per car (including VAT: 319,000 baht). However, all warranties have been removed.
Recently, NETA Thailand ran a wholesale promotion of "Buy 4 - Get 1 Free" or about a 20% discount, selling the NETA V-II Smart model for only 339,000 baht.
A source from a large car dealership revealed that the situation of NETA in Thailand is currently very uncertain. Most dealers have been trying to clear their existing car stock as much as possible, as they are uncertain about the situation and prefer to hold cash. Some dealers who were able to clear their stock have decided to cease being dealers.
Similarly, a dealer source admitted that they and other dealers are highly concerned about the current situation. Additionally, NETA Thailand has been trying to expedite the delivery of over 600 cars they have on hand to dealers for sale, in order to clear stock and assets. This has led many to assess that NETA is currently in a very critical transitional period.
A major NETA dealer admitted that out of the more than 10 NETA showrooms and service centers they originally had in Bangkok and other provinces, they have now decided to cease operations at 8 locations, leaving only 3 active.
The reason for ceasing operations is a lack of confidence in NETA's business direction in Thailand and a belief that they cannot continue. This is similar to several other dealers who have already given up.
From 66 dealers in March, the number has dropped to 53 by the end of May, and is expected to continue decreasing. Similarly, the number of company employees, originally around 50 for both headquarters and the factory, is now approximately 40 and is expected to continue to drop.
A source in the automotive industry revealed that throughout NETA's new crisis, there have been efforts by the Chinese management team to contact several Thai conglomerates to propose selling NETA Thailand to Thai investors, with values ranging from 1,200-2,000 million baht. However, the deals could not be finalized as NETA's situation in Thailand was assessed as difficult to continue.
Previously, NETA Auto, an electric vehicle manufacturer from China under Hozon New Energy Automobile Co., Ltd., experienced a significant slowdown in sales in Thailand.
Furthermore, the parent company in China faced financial problems, suffering high losses of up to 100,000 million yuan, or approximately 400 billion baht. Ultimately, NETA decided to cease operations in other countries, including Malaysia and Singapore.
Prior to this, Mr. Fang Yunzhou, founder and chairman of Hozon New Energy Automobile Co., Ltd., affirmed that NETA aims to focus on profitable countries, and Thailand is the only market NETA sees as having potential and being a key market outside of China . They invested in a vehicle assembly plant to push Thailand to be a production base for exporting right-hand drive NETA vehicles to various countries worldwide.However, liquidity problems inevitably affected NETA Thailand's business operations.
According to new registration data from the Department of Land Transport, 100% electric vehicles recorded 31,009 new registrations in the first four months, an increase of 22.35%. As for the NETA brand, sales in the first four months were 1,067 units, a decrease of 37.3%. NETA's total sales in Thailand to date are approximately 20,000 units.Source: Prachachat Turakij, a sister daily of Khaosod English. #Thailand #NETA #EV #China
Jun 4 2025, 08:38 PM, updated 7 months ago
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