Marketing + FOMO + scarcity + and social proof collide to create viral demand.

Each branch only sell less than 20 and often sold out triggers a sense of rarity, making people believe it must be exceptionally good.

This scarcity, whether intentional or not, fuels curiosity and urgency—nobody wants to miss out.

As they post about their failed or successful attempts to get it, they unintentionally advertise the product, like TS.

Even discussions or complaints about its unavailability turn into free marketing, making others even more eager to try it.

This post has been edited by marukopi: May 21 2025, 04:59 PM