May 21 2025, 08:56 AM
QUOTE(vhs @ May 21 2025, 09:22 AM)
https://www.forbes.com/sites/paultassi/2025...rning-mcu-film/
I think Marvel is going to have to come to terms with that certain portions of the MCU are not returning to their former glory, no matter the quality of the film.
Thunderbolts is great. It’s also hovering near the absolute bottom of the MCU box office, even as it passes a milestone of $300 million globally, now at $325.
That makes it the second lowest-earning MCU film at present, depending if you count The Incredible Hulk, which I think is kind of cheating. But if so, third worst. Here’s the list as it stands:
The Marvels - $206 million
Thunderbolts - $325 million
Captain America: The First Avenger - $370 million
Black Widow - $379 million
Eternals - $402 million
Captain America: Brave New World - $415 million
Thor - $449 million
Ant-Man and the Wasp: Quantumania - $476 million
Ant-Man - $519 million
Thor: The Dark World - $644 million
At its current trajectory, Thunderbolts may pass Black Widow, which spawned three of its cast members, and the first Captain America as the MCU was just taking off. I’d be surprised if it reached Eternals. The Marvels? Nothing is as bad as The Marvels, which is actually a pretty good movie starring one of the best-cast heroes in the MCU (Imani Velani’s Ms. Marvel) and Brie Larson’s Captain Marvel who previously made $1.1 billion in her solo film. Bizarre.
Do I care how much money Disney makes? I do not. But I fear movies like this failing will prevent them from experimenting more in the future. Thunderbolts is being held up as a new standard of “quality” in the MCU, but I wonder if actual projects like this will continue to exist.
Fortunately for Marvel, they have films coming that seem like inevitable high-earners: Fantastic 4, a new Spider-Man and two Avengers movies. And it just released Deadpool and Wolverine. But the future of the MCU seems somewhat in flux, and you are not going to see any more $1.1 billion Captain Marvel’s or $644 million for the worst Thor movie.
I’d love Thunderbolts’ high quality to be rewarded with higher earnings. But I suppose it’s enough that it exists at all. I just hope we don’t lose more projects like this in the future just because they’re not major characters. I can’t see us getting a Ms. Marvel movie or Kate Bishop movie, and they just may be jammed into a Young Avengers film that won’t be as good. But perhaps I’m a pessimist, and things will be okay after all.
With a budget of $180 million, I think they can at least break even at $360 million but not a box office successI think Marvel is going to have to come to terms with that certain portions of the MCU are not returning to their former glory, no matter the quality of the film.
Thunderbolts is great. It’s also hovering near the absolute bottom of the MCU box office, even as it passes a milestone of $300 million globally, now at $325.
That makes it the second lowest-earning MCU film at present, depending if you count The Incredible Hulk, which I think is kind of cheating. But if so, third worst. Here’s the list as it stands:
The Marvels - $206 million
Thunderbolts - $325 million
Captain America: The First Avenger - $370 million
Black Widow - $379 million
Eternals - $402 million
Captain America: Brave New World - $415 million
Thor - $449 million
Ant-Man and the Wasp: Quantumania - $476 million
Ant-Man - $519 million
Thor: The Dark World - $644 million
At its current trajectory, Thunderbolts may pass Black Widow, which spawned three of its cast members, and the first Captain America as the MCU was just taking off. I’d be surprised if it reached Eternals. The Marvels? Nothing is as bad as The Marvels, which is actually a pretty good movie starring one of the best-cast heroes in the MCU (Imani Velani’s Ms. Marvel) and Brie Larson’s Captain Marvel who previously made $1.1 billion in her solo film. Bizarre.
Do I care how much money Disney makes? I do not. But I fear movies like this failing will prevent them from experimenting more in the future. Thunderbolts is being held up as a new standard of “quality” in the MCU, but I wonder if actual projects like this will continue to exist.
Fortunately for Marvel, they have films coming that seem like inevitable high-earners: Fantastic 4, a new Spider-Man and two Avengers movies. And it just released Deadpool and Wolverine. But the future of the MCU seems somewhat in flux, and you are not going to see any more $1.1 billion Captain Marvel’s or $644 million for the worst Thor movie.
I’d love Thunderbolts’ high quality to be rewarded with higher earnings. But I suppose it’s enough that it exists at all. I just hope we don’t lose more projects like this in the future just because they’re not major characters. I can’t see us getting a Ms. Marvel movie or Kate Bishop movie, and they just may be jammed into a Young Avengers film that won’t be as good. But perhaps I’m a pessimist, and things will be okay after all.
The problem today is not really the box office but the cost of movie making
Trump want to tax movie making outside US some more!
All studios need to keep their budget below $150 million and not like today where they spend more than $200 million not including marketing
Titanic when released was the highest budgeted movie at $200 million
Today, even Snow White cost $250 million which is ridiculous budget
Disney and all the studios need to lower back their expectations and target $500 million box office as success like the first Iron Man movie
James Gunn Superman is budgeted at $350 million
It will need to make at least a $1 billion to be really considered as box office success
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