National Unity and Identity
Some Malays (and government policies historically) promote integration to build a stronger, more united Malaysian identity ("Bangsa Malaysia") rather than separate ethnic communities. The goal is to minimize racial divisions and encourage loyalty to the country as a whole.

Social Cohesion
Greater integration can reduce misunderstandings, racial tensions, and potential conflicts. If all groups are more familiar with each other's cultures and work together, it fosters more peaceful coexistence.

Perception of Loyalty and Commitment
Sometimes, there are suspicions or stereotypes suggesting Chinese Malaysians are more loyal to business, their own community, or even foreign powers (e.g., China), rather than to Malaysia. Integration is seen by some Malays as proof of full commitment to the country.

Political and Economic Balance
In Malaysia, political power has been predominantly Malay (through UMNO and its coalitions), while economic power has historically been heavily in Chinese hands. Some Malays may believe that greater integration — including cultural participation and language — would create a more "balanced" society.

Assimilation Pressure
A minority of Malays may wish not just for integration but for assimilation — where Chinese Malaysians would adopt more Malay cultural norms (such as speaking Malay more often, participating in Malay-majority institutions, etc.). This view tends to come from a belief that "Malaysian identity" should be closely tied to Malay culture.