Ya agreed that the interior is a bit old school but actually I prefer this especially all the physical buttons and dials for the climate control, settings, infotainment system, seat adjustment etc. Maybe I'm from the older generation though 

Also as I have the 2.0 Hi with the lower spec infotainment system, the interface is exactly the same as the one from another Kia 8 years ago. So it's not the latest trend in the market. But it works well, very stable with no software issue, no need to restart due to some bugs, no need to wait for OTA update every time, instant boot up time, etc. Wireless AA connects automatically when the car is started, you can have the navigation ready before driving it.

About the seating comfort, I found that one of the reasons could be due to the leatherette material use, which is harder that the full leather seat in my previous car. And the headrest that cannot be moved front/back also contributes a bit to it. I remember the Kia Optima 20 years ago already got this function. I would prefer to have this function instead of the coat hanger at the back of the headrest