Major recent investments by the PIF include Premier League football club Newcastle United as well as the creation of LIV Golf, intended to compete with the PGA Tour.

With the purchase of Niantic, the PIF continues its expansion into the esports industry.


PIF already owns Scopely through its Savvy Games Group company. After the $4.9 billion (€4.5 billion) acquisition in 2023, Scopely – which is known for Monopoly Go – will add Niantic to its portfolio.

“I firmly believe this partnership is great for our players and is the best way to ensure that our games have the long-term support and investment needed to be ‘forever games’ that will endure for future generations,” said Niantic CEO John Hanke.

Financially, PIF also has interests in multiple games companies, including Nintendo, Electronic Arts, and Take-Two Interactive.

Last summer, Riyadh played host to the 2024 Esports World Cup. It replaced Saudi Esports Federation's Gamers8 esports festival and included the largest prize pool in esports history at $60 million (€55.2 million).

Around the same time, Saudi Arabia was announced as the host of the inaugural Olympic Esports Games in 2027, run by the International Olympic Committee.

Alongside its successful bid to host the 2034 Men’s FIFA World Cup and the 2035 Women’s FIFA World Cup, Saudi Arabia has made its interest in international sports and esports clear. This tactic has been criticised as sportswashing.

Sportswashing is when companies, countries or individuals use sports as a propaganda tool to distract from negative narratives. In Saudi Arabia’s case, the PIF’s investments into sports companies and hosting international events has been accused as a means of diverting attention from accusations of human rights abuses.

A report by the Human Rights Watch accused Saudi Arabia of using these tournaments to avoid criticisms – which they deny. The criticisms range from human rights abuses to the treatment of the LGBTQ+ community and “mass killings of migrants along the Saudi border with Yemen.”