seems like deep in your heart, you would like to swap :X

I have an X90K, and my friend has an X90L. Both perform equally well with minimal blooming. I've only noticed the blooming twice in the two years since I bought it. I'd rather save the money and invest in a good soundbar instead.

Vincent from HDTVTest Youtube channel liked the Bravia 7 as it performed better than expected; if picture quality is a big priority

refund back and dont forget to bring lawyers.
some of the place will die2 halau u keluar premis.

BR-9 is highest in Sony TV line up. More expensive, even better in picture quality and sound effect.
It has more brightest among 4K range of TV which suit to user who prefer bright color than natural color.
Each has diff picture processor spec.
BR-9 is Mini QLED with highest peak luminance, slimmest panel and Tweeter sound, X-glare
BR-8 is OLED with surround sound system
BR-7 is Mini QLED with std spker.

If house living room no so big, then you may choose BR-7 enough.
Bcos seeing from eye to the TV like 2.8m from the sofa may be just fine. Too near and you will get headache when watch action movie.

It is because the horizontal level of the action scene is the one making you headache. May be ok for the young people probably their eye muscle is great condition. I don't own BR-7 but i am using older version Bravia TV in office.

If budget is not issue then get the Bravia 7. It is Mini LED with 480 dimming zones. X90L only 88 zones at least for the 65”.

Having said that the X90L is still a capable TV. 700+ nits full field SDR brightness, 1000+ nits HDR brightness.

It is plenty bright for watching SDR and HDR contents.

You can always refer to rtings.com for reliable numbers.

Curious what is the size of X90L and how much?

If the tv not delivered yet, high chance you can cancel it, just contact them regarding this matter

If you feel bravia 7 is your choice, go for it 🤔🔥😉🔥😎

Personally I feel bravia 7 is your best choice as for now...,
Don't think much & just go forward with it 😁

its good time testing their service

It's already 2025, imo I just can't justify paying that amount for an 88 zones TV. Just to give you an idea, my 2020 X90H already has 32 zones. So 88 zones for a 2023 model TV is not very much of an upgrade apart from the higher brightness. Plus you want to take into consideration of software updates lifespan of the older model tv.

FALD LED or MiniLED are not OLED. You will never get perfect black with either so minimal blooming is part of it. If you want a picture quality that does not desaturate at an angle, then only OLED is your choice. But since you listed these 2 VA panel TVs only, I would still go for Bravia 7 simply because the lighting transition seems better with more effective black suppression based on rtings. Also with LD on, the contrast ratio is twice as much as the X90L.

No TV is ever too bright, that's my opinion . It will tone map better be it SDR or HDR. For X90L, say you half the brightness to say 350 nits it is still very bright considering most SDR contents are around 100-150nits max. So, I don't think you will be losing much of details. For HDR, black crush (low luminance details) normally happens more often OLED.

Also need to consider which TV you are coming from and the dynamic of your viewing environment. If you previously own say a 1080p TV, either TV will be massive upgrade for your case. 

Ask the salesperson to turn off retail/store mode. Play some actual 4K HDR movies on Bravia 7 with picture mode set to "professional", color temp set to "expert 2" and see if you still like it. Brightness should be max for HDR.

I don't want to sway your decision too much but honestly speaking with your budget RM5.8k +/- Rm3K top up, you could have gotten 65" Samsung S90D QD-OLED at Rm7-8k range during one of those X.X sales. But then hindsight is always 20/20. 

That's what the forum use for, we care we share 😁🔥

x90L is a mid tier while Bravia 7 belongs to the upper tiers hence the price gap.

Whether if you should spend more on higher tiers really depends on how disposable your budget is.
But you should be awared that even if you spend that 3k, you are still not going to get the best picture quality in both LCD ( from Bravia 9 ) or the OLED / QD OLEDs.

Next up would you top up for extended warranty? since it came with a big bill

I bought MX950 Mini LED from Panasonic, cost me about 6k and I also bought extended warranty 5 years at 1.3k for peace of mind too

Heard the processing from Panasonic and Sony is on par cinematic level thus I went for Panasonic but it is a Smart TV not google TV

Get Bravia 8. No regrets OLED

I am using this setup X90L + Samsung Q990D. no complaint at all and blooming is minimal.