It is somewhat true though, if you go to douyin and see all the comment or review. They actually pressuring other to watch NeZha, multiple watch time if possible. If you surf long enough in douyin, you can feel that the China Chinese really eager to become number 1 for everything or beat USA. The same for Black Myth: Wukong.
Not to say the movie is bad, just that he exceptional result is done by typical chinese 人海战术。