Any digital marketing experts or Shopee people care to comment?

Used to think 11.11 is a big deal, but this year's 11.11 feels so underpromoted. Shopee and Lazada all running regular promos for their products, no discounts, only free shipping.

What's going on? Is 12.12 the new 11.11?

Did 11.11 yesterday. Sadly I think the flash sales beginning 10/11 on 8PM yielded the highest discount, my mistake was waiting for the prices to go lower. Lowest recorded price was 2.5k, I settled for 2.7k yesterday inclusive shipping.

Might observe 12.12 and 10.10 2025 to see the difference, but yeah, definitely not shopping if not for the fact I'm trying to buy a year's worth of skincare.