McDonald's is reconsidering its pricing strategy, after customers cutting back their spending took a bite out of the fast food giant's sales.
Outlets open for at least a year saw sales fall 1% over the April-June period compared with a year earlier - the first such decline since the pandemic.
The drop came despite the hamburger chain offering money off deals to try to win back cost-conscious customers and those who have boycotted the chain over the Israel-Gaza war.
Boss Chris Kempczinski said the poor results had forced the company into a "comprehensive rethink" of pricing.
https://www.bbc.com/news/articles/c728313zkrjo
This post has been edited by alexandersuk: Jul 31 2024, 06:50 AM
McDonald to rethink price after sales fall
Jul 31 2024, 02:25 AM, updated 2y ago
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