It really depends on your circle, if everyone around you wears a luxury watch, then it becomes ‘normal’ to have one. Deep down we are all human, and wish to have a higher status compared to our peers.

For the rich, they already have condos and cars and all the basic necessities they need, so what else is there to buy? Luxury.

Your definition of ‘rich’ and ‘most’ differs from most people because you are super rich. If I meet someone on the street wearing a Rolex, AP or PP, it would be quite safe for me to assume that they are rich.

I am also quite certain that there are more ‘rich’ people wearing luxury watches, than the ones that don’t.