Under this new promo, the BYD Atto 3 starts from THB 799,000 (~RM 103k) but while this tactic might entice some new buyers to consider, it also inadvertently ruined any trust established with existing customers.

Due to the aggressive discounting by BYD’s Thai distributor, Rever Automotive, and its dealers, Thai consumer protection authorities are investigating the matter reports Bangkok Post.

Customers complained BYD salespeople told them that prices of the cars would rise once the discount campaigns ended. Instead, the opposite happens with further discounts introduced.

Complaints were posted on BYD owners’ groups on social media with many owners sharing similar stories.