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SPORTS
NBA is switching official game ball to Wilson brand
Chicago-based Wilson is part of Amer Sports, which was acquired in 2019 by an ownership consortium including ANTA Sports, China’s largest sportswear brand. Wilson also produces the game balls for the Basketball Africa League, which began play this year.
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“Certainly the NBA is extremely cognizant of the importance of China to its long-term growth,” said Jon Bogert, the editor and publisher of Sporting Goods Intelligence, a publication that tracks the industry. “ANTA has a huge retail footprint in China. I’d be willing to bet you’ll be seeing a lot of Wilson basketballs over there.”
As part of the deal, Wilson also supplies the basketball for the NBA’s G League and WNBA. Wilson has been the manufacturer of the NCAA tournament basketballs since 2002.
This post has been edited by plouffle0789: Sep 27 2024, 01:26 AM
Apr 23 2024, 02:49 PM, updated 2y ago
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