MOG business model are very good and they already expanded with bank collaboration to provide financing on renovation

They are successful mainly due to
1) design and attractiveness - statistically proven with high rental pick up rates
2) one stop service with warranty - save your time a lot
3) assisting on promoting your unit for rent and also help you to analyze the market (good for investor)

So all the benefits mentioned above are actually comes with a price, based on the standards evaluation, you will see
1) Basically all of their furnishes are from IKEA
2) No CUSTOM made in term of furnishes
3) Their ID theme are cosmetically formed up by the idea of applying wallpapers so the concern will arise when
- the wallpaper tear/wear off, will look super ugly
- maintenance outside of warranty period?
- damaged by the tenants?
**Personally I would prefer paint over wallpaper as you just need to record the color code and fix it easily

4) If you look at their quotation, you will realize there is a huge portion of service charge imply and also plenty of marked up item which will ended up with some mixed feeling such as
- it will be much much more cheaper if I engage others
- should I just compromise and consider paying it for my TIME?

So I think MOG approach are only make sense for people who willing to spend to buy TIME and prefer quick results (especially investors)
And for those who are very particular with all the aspect (mainly for own stay), I don't think you will buy the idea and pay the price