And the one gets fooled by them both, is the consumers themselves. This is just how these companies play the market.

Qualcomm says their snapdragon has 45TOPS, I wonder what 45TOPS do in real life, does it need online wifi to use the 45TOPS. Really confusing this windows on snapdragon with AI

I heard some hardware (recent Xeons iinm) needs a special softkey to unlock full potential so it may be that certain hardware needs persistent internet connection to have full access? But that would be really scummy similar to many AAA games.

Companies like to milk as much money from customers. If they could do that to server market, whos to say they wont try it with consumer market?
Game industry is prime example, what used to be fluff addons DLCS in some games can be the difference between winning & losing. While it may not be true for now, its uncertain what might be for near future CPUS or even GPUS (possible future might sell you a RTX 9900 for the price of 9800 but you have to pay yearly subscription to unlock to 9900)