

Accor and Alibaba Group Enter into Strategic Partnership
Paris, November 7
The two innovative companies join forces to foster digitalization of global tourism
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QUOTE
Accor and Alibaba Group have formed a strategic partnership to digitize global tourism, enhancing the consumer experience. Leveraging Alibaba's extensive consumer base, Accor aims to provide Chinese travelers with seamless access to its offerings.
Through initiatives like the "Haoke" program, Accor ensures its hotels cater to Chinese guests with language services, menus, and payment systems. Alibaba's Fliggy platform facilitates bookings and offers lifestyle services.
This collaboration will accelerate the rollout of Accor's loyalty program, ALL - Accor Live Limitless, in China and globally.
With a focus on innovation and customer satisfaction, the partnership signifies a significant step in the digital transformation of the tourism industry.
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Long version:Through initiatives like the "Haoke" program, Accor ensures its hotels cater to Chinese guests with language services, menus, and payment systems. Alibaba's Fliggy platform facilitates bookings and offers lifestyle services.
This collaboration will accelerate the rollout of Accor's loyalty program, ALL - Accor Live Limitless, in China and globally.
With a focus on innovation and customer satisfaction, the partnership signifies a significant step in the digital transformation of the tourism industry.
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Gary Rosen, Chairman and Chief Operating Officer, Accor Greater China
and Angel Zhao, President of Fliggy and Senior Vice President of Alibaba Group, signed today in Beijing
a strategic partnership between the two companies to develop joined initiatives to digitise global tourism
Accor, a world-leading hospitality group, and Alibaba Group, the world’s largest retail commerce business, today announced a strategic collaboration to develop a series of digital applications and loyalty programs to improve the consumer and traveler experience over the next five years.
The announcement was made at a special ceremony in Beijing during the 2019 China International Import Expo. Accor was among the delegation of French companies accompanying President Emmanuel Macron on a state visit to China.
The strategic collaboration will leverage Alibaba’s nearly 700 million consumers across its China retail marketplaces to enable more Chinese travelers to enjoy Accor’s world-class consumer offerings. It will allow for a seamless integration of Accor’s customer journeys within Alibaba’s comprehensive ecosystem.
Alibaba’s travel arm Fliggy will allow consumers to book hotels, access catering services, book entertainment and take advantage of other lifestyle services.
Payments can be made using Alipay, a digital payment service operated by Alibaba affiliate Ant Financial.
支付可以使用支付寶,這是阿里巴巴旗下的金融服務公司螞蟻金服運營的一個數字支付服務。
Accor will also offer Chinese consumers a hassle-free hotel experience through its “Haoke” program – geared towards Chinese travelers. Haoke, which means “Welcome” in Chinese, is a certification program that ensures Accor’s hotels are ready to welcome Chinese guests by incorporating Chinese-language, Chinese dishes on menus, Chinese-speaking staff, and other services and payment systems that meet the needs of Chinese travelers.
Accor也將通過其“好客”計劃為中國消費者提供無憂的酒店體驗。
“好客”是專為中國旅客設計的認證計劃,
確保Accor的酒店通過提供華語服務、
中文菜單、
中文服務人員以及
其他滿足中國旅客需求的服務和支付系統,
以準備好迎接中國客人。
The collaboration between Accor and Alibaba will be instrumental to the roll-out of Accor’s soon-to-be-launched lifestyle loyalty program, ALL - Accor Live Limitless.
Alibaba will make the program’s services and benefits available to its massive consumer base, leveraging its ecosystem, consumer insights and digital marketing capabilities, accelerating the roll-out of ALL in China and around the world.
Sebastien Bazin, Accor’s Chairman & Chief Executive Officer, said, “We are excited to enter into this strategic global partnership with Alibaba, a leading global technology company in the world. China’s importance to the world’s tourism industry and this key collaboration with Alibaba will symbolically strengthen economic ties between China and France, while giving Chinese travelers access to exciting events and benefits through ALL – Accor Live Limitless.”
Daniel Zhang, Executive Chairman and Chief Executive Officer of Alibaba Group, said: “Over the past 20 years, Alibaba has formed two flywheels with one focused on consumers and the other on enterprises. Our consumer-facing business facilitates and stimulates consumption, of which travel consumption is an important segment.
Through the Alibaba Business Operating System, we enable tourism industry partners such as Accor to fully digitize their business operations, from sales to marketing, brand building to member management and service innovations.”
Gary Rosen, Chairman and Chief Operating Officer, Accor Greater China, said: “I am immensely excited to share our collaboration with Alibaba with the international community. This is a milestone collaboration endorsed by two forward-looking nations, and extremely significant for Accor.
Alibaba is the world’s leading e-commerce giant spearheading the global digital scene. Through our partnership, we will revolutionize the industry through our disruptive lifestyle loyalty program, ALL - Accor Live Limitless.
通過我們的合作,我們將通過我們的顛覆性生活方式忠誠計劃 ALL - Accor Live Limitless ( 雅高心悦界 )來革新這個行業。
ALL forms an integral part of Accor’s aggressive and visionary digital strategy leveraging the growing Chinese travel market. This collaboration with Alibaba will be a significant move for both companies as we work towards achieving common goals while offering an increased number of surprisingly dynamic options for Chinese world travelers.
Our ultimate ambition is to add unforgettable value every day in our customers’ lives - no matter where they live, work or play.”
我们的最终目标是
为客户的生活增添难忘的价值,
无论他们身在何处,
从事何种工作或参与何种娱乐活动。
Angel Zhao, President of Fliggy and Senior Vice President of Alibaba Group, said: “We welcome this newly formed strategic collaboration with Accor as a further step towards the digitalization of the tourism industry.
We look forward to enabling the hundreds of millions of Chinese consumers in Alibaba’s ecosystem to discover the world, and to enjoy stress-free and memorable travel with new digital experiences. By working with Accor, we will also be able to introduce a younger generation of consumers to the established Accor portfolio of hotels and lifestyle offerings.”
The collaboration between Alibaba and Accor follows the success of Accor’s flagship store on Fliggy, which was established in 2016.
For several consecutive years, Accor amassed outstanding rankings and revenue among international hotel groups during Alibaba’s landmark 11.11 Global Shopping Festival.
The announcement of a strategic collaboration between the two companies represents a new page in their relationship, which will most importantly benefit Chinese travelers.
ABOUT ACCOR
Accor is a world-leading augmented hospitality group offering unique experiences in 4,900 hotels and residences across 110 countries. The Group has been acquiring hospitality expertise for more than 50 years, resulting in an unrivaled portfolio of brands, from luxury to economy, supported by one of the most attractive loyalty programs in the world.
Beyond accommodation, Accor enables new ways to live, work, and play, by blending food and beverage with nightlife, wellbeing, and co-working. It also offers digital solutions that maximize distribution, optimize hotel operations and enhance the customer experience.
Accor is deeply committed to sustainable value creation and plays an active role in giving back to planet and community via its Planet 21 – Acting Here program and the Accor Solidarity endowment fund, which gives disadvantaged groups access to employment through professional training.
Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. Or become a fan and follow us on Twitter and Facebook.
ABOUT ALIBABA GROUP
Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that
lasts at least 102 years.
阿里巴巴集团控股有限公司1999年6月28日成立于开曼群岛。
Alibaba Group Holding Limited was founded on June 28, 1999, in the Cayman Islands.
28 Stevens Road #01-01,
Orchard District, Singapore, 257878
Novotel Singapore on Stevens
28 Stevens Road ,
#01-01,
Orchard District,
Singapore, 257878
254 rooms
Arranged over 10 floors
Mercure Singapore On Stevens
28 Stevens Road ,
#01-02,
Orchard District,
Singapore, 257878
518 rooms
Arranged over 10 floors

Mercure Bugis Hotel
122 Middle Road,
Singapore 188973
Hotel size
395 rooms
Facilities
Built in 2016
Safe-deposit box at front desk
Rooftop terrace
Garden
Fitness centre
An outdoor pool
At least 80% of food locally sourced
At least 80% organic food
Vegan dining options
Vegetarian dining options
Arranged over 14 floors

This post has been edited by plouffle0789: Apr 11 2024, 05:45 PM
Apr 10 2024, 10:11 PM, updated 2y ago
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