Good analysis, but Xiaomi has a lot more room to play in cost and brand positioning because Xiaomi is the world's third-biggest smartphone maker, and its experience in that sector has helped shape its EV strategy , being "Apple of China" and whatnot favours it's brand positioning as many global consumers are already having Xiaomi products one way or another




https://www.nst.com.my/news-cars-bikes-truc...lectric-vehicle

So they can still go global but targetting the same affluent global consumers with this premium EV, carving out it's own loyalists

Likely won't come to Malaysia, they have China and other LHD countries to satisfy demand first.

Yes, so most likely 3rd generation we'll see it here

Not sure how they think, but if me, probably rather fill the domestic and see how things goes

If fine, then 3rd generation enter more markets, and most likely SEA first and we might be one of the first for global

https://www.ft.com/content/f0664662-ea9f-4b...c1-6c76c99b6ccd



https://www.ft.com/content/b4d21121-3a37-47...79-7601f2374102



Confidence is high I will say

This post has been edited by EnergyAnalyst: Apr 6 2024, 01:22 AM

https://carnewschina.com/2024/03/30/xiaomi-...-3-and-nio-et5/

Test report cards against others is out

This post has been edited by EnergyAnalyst: Apr 6 2024, 09:46 AM


Attached thumbnail(s)

Su7 @Rm150k is hardly premium in fact it is same class with Tesla entry. Mid market it may be

Yang Wang / Tesla S likes are the premium.

I am poor fag, so it is premium enough for me

https://technode.com/2024/04/10/saic-alibab...ar-specs-claim/

Apology from SAIC and Alibaba to Xiaomi over incorrect spec claim

Lesson learned: check your facts before you run your mouth




This post has been edited by EnergyAnalyst: Apr 11 2024, 08:47 AM

Hmm.. even within China itself, so much business political backstabbing and name smearing….

Can't blame them...

It is a game of remaining in the game

In the below ofternly quoted reference , they have to fight over one another to remain their lead and survived.

https://alixpartners.cn/alix/sub_index/mediaInfo.html/29

But, western news outlets claim there’s no competition, no innovation and just the state throwing good money after bad to subsidise the fcuk out of EV makers….

Western media reported very contradictory news at time , strong such claim from US and yet in in UK and Germany , many comes to EV defense still.

So it depends whom you trust and whom you think is sensational or reporting facts

In general I trust US media the least, but that is just me, can't say for others

So one thing remain clear: In the biggest EV markets,

Only the strongest will survive.

https://finance.yahoo.com/news/chinas-ev-wa...-093000471.html

He Xiaopeng, CEO of Xpeng, said in April (2023) that only eight electric-car assemblers would remain by 2027, because smaller players would not be able to survive the fierce competition in the fast-growing industry.

"There will be several rounds of huge eliminations (of carmakers) amid the automotive industry's transition to electrification," he said. "Every player has to work hard to avoid relegation from the league."

This post has been edited by EnergyAnalyst: Apr 12 2024, 07:50 AM

Can't blame you.
Western media used to be fair and square. Once they discovered they could actually used it as a powerful weapon, their trustworthy down the drain.

https://cnevpost.com/2024/04/12/xiaomi-ev-d...morgan-stanley/

Morgan Stanley said that the Xiaomi SU7 was reasonably priced and has shown positive surprise on sales

"We believe the popularity implies that end-users are satisfied with Xiaomi's vehicle design and 'Smartphone + EV + AIoT' concept," the team said.

Read on for more information

https://www.bloomberg.com/news/newsletters/...arket-this-year

Huawei partner with Changan and Chery


Baidu with Geely end up

https://cnevpost.com/2024/04/12/jiyue-reshu...ng-team-report/



Yet it is Xiaomi with BAIC that is raking in sales....Why? because BAIC is the right partner

So right that Huawei now also partner with BAIC

https://technode.com/2024/03/11/huawei-and-...xpansion-plans/

Speaking of BAIC, did you know there was a MOU with Malaysian EP Manufacturing signed last year ? Just don't know what happen to it now

This post has been edited by EnergyAnalyst: Apr 15 2024, 10:45 AM

https://www.freemalaysiatoday.com/category/...hina-ev-stocks/




Xiaomi’s success means more trouble for battered China EV stocks
Bloomberg
-
16 Apr 2024, 01:13 PM
Automakers face an uphill battle from tech veterans setting a high bar on smart functionalities.


Free Malaysia Today
Xiaomi’s SU7 entry into the EV market has ramped up bets on further declines in China’s beaten-down auto startups, NIO and Xpeng. (Reuters pic)
SHANGHAI: Xiaomi Corp’s roaring entry into the electric vehicle market is dimming the recovery outlook for China’s beaten down auto startups.

Hype around the launch and better-than-expected initial orders for the SU7 have helped a rally in Xiaomi shares gain momentum.


Investors have meanwhile ramped up bets on further declines in EV makers NIO Inc and Xpeng Inc, with short interest on their US listings at about 86% and 36% of total shares outstanding, respectively.

In stark contrast to Apple Inc’s failed car dreams, Xiaomi and Huawei Technologies Co are demonstrating early success in transferring their smartphone prowess into the crowded EV market, where rampant price competition is taking a toll.


“The entry of Xiaomi and Huawei is a significant disruption, particularly by the leverage of their expertise in consumer technology and supply chain management,” said Bing Yuan, fund manager at Edmond de Rothschild Asset Management.

“Their focus on smart functionalities set a high bar for what consumers expect in terms of vehicle capabilities.”

In addition to the new competition, the broader EV industry is suffering from shifting consumer preferences, China’s slowing economy and concerns of higher interest rates in the US and elsewhere.

Tesla Inc’s shares are down 35% so far this year, while Nio and Xpeng have halved in US trading.


The cash-burning Chinese startups are seen as more vulnerable to the negative impact of industry wide price cuts than more established traditional automakers like BYD Co. They may also need to make major adjustments to compete with the new entrants from the smartphone industry.

“The disruption is beyond the product itself – rather, it stems from the effective combination of successful marketing, branding, and, to a greater extent, established ecosystem,” Morgan Stanley analysts including Tim Hsiao wrote in a note. “Competing with tech veterans appears to be an uphill but inevitable battle for automakers.”

The marketing capabilities and strong appeal among young consumers that Xiaomi have developed are well utilised in its EV business.

The SU7 has been a hot topic on Chinese social media with a push from Lei Jun, the company’s billionaire co-founder, who boasts 23 million followers on Weibo.


Xiaomi has said it is targeting the premium segment especially. With a base price of 215,900 yuan (around US$30,000), the SU7 series comes in nine different color and features a connected entertainment system as well as autonomous driving.

Enthusiasm for the launch has helped push Xiaomi’s Hong Kong-listed shares up 36% from a February low, but it still has much to prove in terms of customer satisfaction and delivery ability.

And the company’s overall results will most likely continue to hinge on the slowly recovering demand for smartphones, which account for around 60% of its sales.

As the macro outlook is still unclear, costs are key to success not only for individual EV models but ultimately to the financial health of the automakers themselves.

BYD has managed to stay profitable, supported by its broader array of products and strong exports, while the smaller China-focused EV pure plays Nio and Xpeng post losses.

Promotional spending to boost sales will magnify the bottom-line pressure from price cuts, with Nio and Xpeng both launching new campaigns recently. They both make vehicles seen in direct competition with Xiaomi’s offerings.

“Ultimately everyone could be a loser within the 200k-300k yuan BEV segment, unless the strong SU7 features attract incremental substitution effects from internal combustion engines, partially mitigating the negative impacts from model oversupply,” Citigroup Inc analysts including Jeff Chung wrote in a note.



This post has been edited by EnergyAnalyst: Apr 16 2024, 07:15 PM

https://cnevpost.com/2024/04/22/xiaomi-ceo-...-cant-wait-su7/

Xiaomi CEO tells his fans to buy Luxeed S7, Nio ET5, Xpeng P7 if they can't wait for Xiaomi SU7

https://www.nst.com.my/news-cars-bikes-truc...y-focused-china

Xiaomi intends to keep its automotive business "100% focused" on the Chinese market for the next three years, founder Lei Jun said

Sounds like an opportunity for grey importers.

This post has been edited by EnergyAnalyst: Apr 24 2024, 08:11 AM