https://www.channelnewsasia.com/singapore/e...bangkok-4095771

SINGAPORE: Swedish home appliances maker Electrolux is closing its Singapore regional office at Rochester Road and laying off employees.

The company said on Friday (Feb 2) that its Asia-Pacific (APAC) and Middle East and Africa (MEA) commercial leadership team will also relocate to Bangkok.

"With a newly established commercial set-up for APAC and MEA, Australia and Thailand are becoming key hubs for Electrolux Group in the region," said Ms Samar Refai, Electrolux's communications director for the two regions in response to a CNA query.

"Having the regional capabilities and competencies within these hubs ensures proximity to our customers, consumers, manufacturing sites, R&D and innovation centres."

She did not comment on how many employees in Singapore would be laid off.

"Those who are impacted are offered the maximum level of support during the upcoming transition period and are treated with utmost respect," Ms Refai said, adding that no further details would be provided on the nature of collective agreements with affected employees.

The move will not affect the Singapore sales office in Braddell.

"The decision has no impact, whatsoever, on the operational business and trade relations in any of Electrolux Group's markets in APAC and MEA," the spokesperson added.

The Singapore Manual and Mercantile Workers' Union said it is prepared to guide and support any employees retrenched by Electrolux.

"ANOTHER CHALLENGING YEAR"
In an earnings report on Friday, Electrolux said that its net loss more than tripled in 2023 as soaring inflation, higher interest rates and geopolitical tensions weighed on consumers.

The company's chief executive Jonas Samuelson said that 2023 "proved to be another challenging year" as its losses widened to 5.2 billion kronor (US$500 million).

In mid-January, the company posted a profit warning for the fourth quarter ahead of the earnings report, citing high costs, intensified price competition and weak demand in North America.

For the fourth quarter, Electrolux reported a net loss of 4.1 billion kronor, more than double the loss of 1.9 billion for the same period a year earlier and worse than analyst expectations of a net loss of 2.3 billion kronor, according to a Bloomberg survey.

"It is truly disappointing that the significant cost savings we have realised in North America are not showing on the bottom line but rather consumed by the industry's high degree of promotional activity," Samuelson said.

For the year, Electrolux reported 134.5 billion kronor in net sales, nearly matching the 134.9 billion kronor it registered in 2022, and in line with analyst expectations, according to a Bloomberg survey.

Electrolux experienced a boom during the COVID-19 pandemic as housebound consumers turned their attention to refreshing their homes.

But the company was then hit with supply-chain disruptions and is now struggling to adapt to weaker demand.

they move to thailand also refuse to move to malaysia...they just jump over us

Top management all gwai los, they wanna come MY to do what? Alcohol cannot, sex cannot, drugs cannot, speak English say no hormat, wear short pants cannot enter places.

because we can speak english, thai can't
while thai can't speak english also can get their interest should make us think about what went wrong with malaysia like u mentioned

Even better for expats, since that means locals won't be able to replace them.

Here, today expat tomorrow suddenly lose job to anak datuk.

Rindu Zaman Najib 😂

Imagine malaysian working in electrolux sg going back cny and announce lost job

Ong huat ah

Buka kilang kat sini bukan u oll yang nak kerja pun
Akhirnya bangla, pino, viet, indon yang kerja kat kilang si malaysia

Jikalau orang tempatan yang sanggup kerja kilang pula, produktiviti macam gampang, selalu hilang, masuk lewat, hari ni ibu mati, esok lusa bapa mati

Go to thailand or vietnam je, peace of mind

Electrolux has manufacturing facilities in Rayong, Thailand.
So it makes sense for them to re-locate their Regional HQ to Thailand.

Another green leap for Electrolux Professional with the new state-of-the-art plant in Thailand

June 21, 2021
Press releases
Non-regulatory

Electrolux Professional’s 18,000m2 new built factory in Rayong, Thailand, with new professional Laundry and Beverage solutions manufacturing lines is now fully operational. The new state-of-the-art factory will provide a better workplace, a higher business competitiveness, advanced logistics and with the ability to scale up for future expansion.

Read More at https://www.electroluxprofessional.com/corp...nt-in-thailand/

This post has been edited by hydragyrum: Feb 5 2024, 08:59 PM

not kilang loh
regional office

my eletrolux vacuum still can use after 12 years ....

Thats the problem, they cant sell their new model. LoL.

shitttt
i just bought their dryer

Actually, Thai's written English is fine... not bad!

Sked come to malaysia day day mco.

Many educated young Thai can speak decent English already... Speaking English is not our advantage already.....

consolation prize:

short pants
cinema
Ed Sheeran

Thailand's top schools graduate thousands of students with decent English skills every year, many of whom end up working for multinational companies like Electrolux.

Sucinya kito

Songlap rasuah boleh pulok

This post has been edited by Natsukashii: Feb 5 2024, 10:34 PM

Because the salary is lower there . Also they dont need to pay 12% epf Like us. Their companies only pay Like 3% for Thai workers pension