Prepare for Gmail and Yahoo's new requirements for email senders

Starting on February 1, 2024, Gmail and Yahoo plan to enforce new requirements for email senders. These measures aim to protect users' inboxes from spam more effectively while ensuring legitimate emails are received.

To ensure your emails reach your recipients' inboxes, you'll need to comply with Gmail and Yahoo's new requirements. Don't worry, though.

Read More: https://blog.google/products/gmail/gmail-se...pam-protection/

Best Practice: https://support.google.com/a/answer/174124

Clear Guideline: https://support.google.com/a/answer/81126?v...-628735918&rd=1

This is for bulk senders only correct?

correct. This is just best practices. But worst case scenario your email blasts will go into people's spam folder.

very important advice is

NEVER NEVER NEVER BUY email database

Newsletter is always send to your own customer potential
- to update them with your company update / promo / tips
- invitation to special event