During the earnings call for Take-Two Interactive’s Q2 2024 period, CEO Strauss Zelnick expressed his stance on how video games should be priced on a per-hour basis. The GTA 6 publisher’s CEO elaborated on the statement by going over how the algorithm is designed when talking about entertainment properties and the customer’s perceived value of the product.

Moving on, Zelnick talked about how the industry provides a fantastic price-to-value opportunity for consumers overall. They went on to say, “That doesn’t necessarily mean that the industry has pricing power or wants to have pricing power. However, there is a great deal of value offered.”

The next entry in Rockstar’s flagship franchise has been a hot topic for quite some time and recently gained even greater momentum due to a storm of leaks along with an official trailer confirmation. Prior to these happenings, it was also discovered that the title had been rated by the ACB since April of this year.

While there hasn’t been a comment on when GTA 6 will be in stores, players can rest assured that it’s on its way and they’ll get the first look at the game this December.

https://exputer.com/news/industry/gta-6-pub...riced-per-hour/

can't wait for them to fall from grace like blizzard

So this is the new "pay $1 to reload".

Haven't learned from Unity fiasco I see

This post has been edited by ZerOne01: Nov 15 2023, 10:30 AM

the leaks show this game is mediocre doing same shit murdering civilians randomly

go ahead and do it, let the idiots buy your 1000 bucks game with padded out content designed to inflate playtime

OG ragnarok online all over again

lul. macam dulu RO kena reload. end up starting from there would be their downfall.

personally i find sleeping dogs > GTA
saints row the third > GTA

i dont understand why GTA is heralded as such a great game.

I didn’t follow the news after the big hoohaa, so what’s the latest verdict? Ppl paying or boycotting Unity?

rent hourly basis macham zaman cybercafe
haha bagus2

who cares .. as long free
we play

Kek
2000s mmorpg did that first

All going backwards.

all these CEOs are not from gaming background... thats why the come out with these ridiculous ideas.

do he know this will further spur cracked game movement?

Agreed. Trying to squeeze as much money as possible and thinking gamers are as stupid as them.

Good. Support this decision.

Btw, I dont play GTA. I think its overrated af.

Ya all complain2 but die2 still buy their game. This people aren't developing for the public anymore. They are brand selling.

Stop supporting if you feel it's not worth. A lot of hungry but genuine developer is eager to serve.

more like theyll pad shit out with tiny transactions that grows over time

like those fucking mobile games with "Buy 50 energy for only USD0.99!"

Are they from Electronic Arts? Charge everything?

gg gaming industry

I dont even play GTA.

Ang moh studio rarely can keep the steam alive for the same game series these days

Topkek per hour

Ada microtransaction takut apa

Go make mmorpg if you want price per hour game. Otherwise prepare to go bankrupt due to unending and excessive greed.

Do it why don't you, see how the market reacts.

Yo ho ho it's a pirate's life for me.

Burnt bridges, a lot of smaller indie developers and smaller studios moving to unreal/godot/other game engines. Bigger developer with longer lead times considering moving away from unity for their next project.

New unity monetisation still being implemented, it's just not as aggressive as the one that got people mad, imho it's like unity took ten step forwards to screw their users and 2 steps back still screwing their users, just more gently.