1. Before 12.30noon. Cater for pre & post lunch crowd.

2. Pair up with Microsoft or Samsung/LG (will get to this later) to give freebies. I am sure they can throw in caps, key chains or anything spare they can find in their store. Instead of giving it out free entirely, create a survey form which focuses on criteria or requirements aligned to yr business benefits. Hence, u wanna it free - fill up the form first.

3. Cheap & reliable - like a RM999 Xbox360, 2 controllers, 1 game & 3 yrs warranty by local Microsoft. That would be sweet!

4. Spa & massage. Imagine chilling out at a comfy couch playing yr fav title in a hot tub followed by a relaxing massage. Just kidding, doubt yr shop is big enough to facilitate this. Back to the subject, services is very subjective as u hv to balance out what u hv and what u wanna do. The other thought - door step delivery or pickup withing 5km radius of where u are located.

5. Depends on yr business alignment, whether u wanna to be deemed as a specialist or jack of all trades. But in the console arena, I can say its rather pointless to sell 1 brand only as I am sure u would like to reap the most profit out of sales. If I dont wanna buy an apple, I am sure u would try to offer me to buy a banana. If banana aint going to work for me, here comes the orange. Nevertheless, u might want to focus or target Xbox360 as yr mainstream which might do u good in terms of reputation and creditability.

Back to the MS & Samsung/LG. Since u say u r going to collaborate together with a PDA retail outlet - y not get Microsoft to involve/sponsor some stuffs and presence to make the event more interesting? Its going to be a win-win for u & PDA retail. PDA retail upsells their Windows Mobile 5/6 devices and u sell X360 with superb freebies from MS. At this point in time, u might also want to promote Xbox Live which is the next gen multiplayer gaming experience. Everything is networked this days. PDA retail can demonstrate how good MS's push mail or whatever services over the air is available.

Samsung/LG: Another sponsor u might wanna tie up to. Might sound far fetched to get like 10 units or more. But a few units of the latest panels would do good for their promotion. For eg Samsung, they keep advertising their LCD TVs has got this game mode which gives vibrant colours n such. Reel them in and prove it. This is only 1 half of the whole bit. Do take note that the agenda of them putting there is NOT to sell their panels that day itself. For this bit, reel in MBF Cards. They r currently running a promo for RM3900 for Samsung LCD TV. Subscribe for credit card, get cheap LCD TV and buy a Xbox360 from u. U get to kill 3 birds with one stone. Might sound far fetched, but the more options available, the better - for all.